Responsibilities

• Brand Positioning & Communications: Own and develop the company's positioning, messaging and brand identity.
• Build strong market recognition among institutional financial services clients.
• Lead PR, corporate communications and thought leadership.
• Manage the company website and external PR partners.
• Support SEO and broader digital visibility.
• Demand Generation & Revenue Growth: Build a B2B enterprise marketing strategy from the ground up.
• Develop measurable demand generation and lead nurturing programmes.
• Create multi-channel campaigns across content, email, paid media, social, events and ABM.
• Work closely with Business Development to generate qualified opportunities and support pipeline growth.
• Plan and execute industry events and other client-facing initiatives.

Requirements

• 5–12 years of experience across marketing, growth, business development or go-to-market roles.
• At least 5 years' experience within financial services, fintech, payments, digital assets/crypto or a related sector.
• Strong experience marketing to B2B and institutional audiences.
• Experience targeting treasury, payments or FX audiences would be highly advantageous.
• Proven ability to build marketing or growth capabilities from the ground up.
• Strong understanding of how institutional financial services clients evaluate and purchase products.
• Experience generating measurable pipeline and commercial growth through marketing.
• Strong analytical skills and experience using marketing, data, AI and orchestration tools.
• Excellent written and verbal communication skills.
• Comfortable operating in both startup-style and structured corporate environments.