Responsibilities

• Developing Orchard's marketing plan and recommending where we should focus our time and budget.
• Working with the CRO to agree overall marketing strategy, priorities and spend.
• Building awareness of Orchard and communicating clearly why the platform is different.
• Helping establish credibility and confidence in Orchard amongst the Mac Admin community and the wider IT, security and compliance audience.
• Creating compelling content for our website, LinkedIn, email and other relevant channels.
• Planning, creating and running email campaigns using HubSpot Marketing Hub.
• Developing and improving our SEO activity and organic visibility.
• Identifying relevant events and opportunities, and taking responsibility for the marketing activity around them.
• Representing and promoting Orchard at events in the UK and overseas.
• Building relationships with relevant communities, podcasts, partners and other organisations that can help us reach our audience.

Requirements

• You’ll already have meaningful marketing experience and be comfortable taking responsibility for both strategy and execution.
• Has strong B2B marketing experience and understands how marketing to organisations differs from consumer marketing.
• Has previous marketing experience in SaaS, technology, cybersecurity or marketing to technical audiences
• Has experience delivering a range of marketing activities rather than specialising exclusively in a single channel.
• Can take a broad commercial objective and turn it into a practical marketing plan.
• Is equally comfortable thinking about strategy and getting into the detail to execute it.
• Can create strong written content and communicate technical or complex ideas clearly.
• Has experience with campaigns, content, events and digital marketing.
• Can use data and results to judge what's working and change direction when something isn't.
• Is proactive and brings ideas rather than waiting for a predefined list of activities.

Benefits

• UK workplace pension with employee opt-in.
• Private health cover.
• Fully remote working within the UK.