Like doctors seeking a cure, we’re going directly afterthe hairiest of hair problems until we figure out how tosolve each and every one. Like obsessive inventors, wesurprise and delight you by coming up with solutions toproblems you didn’t realize you had.We are deeply invested in stopping the things that stopwomen. Whether it’s the time spent untangling unrulycords, or the energy wasted worrying your hair band willsnap during yoga. They may be little things, but they stillcost time and energy, and we think you have better thingsto do with both.We deal with problems so you have solutions. We identifypain points so your hair can be a bright spot in every day.Our goal is to amplify hair confidence, because we believeconfident women are unstoppable.