Responsibilities

• Marketing & Brand Development
• Develop and deliver the annual marketing strategy aligned with business growth objectives.
• Create and manage quarterly marketing plans and campaign calendars.
• Identify target audiences, customer personas and market opportunities.
• Conduct market and competitor analysis to inform marketing activity.
• Manage and continuously improve the company website, including SEO strategy.
• Drive brand awareness and enhance Valantus' market presence.
• Produce high-quality marketing materials and communications.
• Ensure brand consistency across all marketing channels.
• Support award submissions, accreditations and public relations opportunities.

Requirements

• 2 years' plus experience in a marketing, business growth or digital marketing role.
• Proven track record of developing and delivering multi-channel marketing campaigns.
• Experience generating measurable brand awareness and lead generation results.
• Strong analytical skills with the ability to interpret and act on marketing data.
• Excellent LinkedIn marketing and content creation experience.
• Exceptional written and verbal communication skills.
• IT Proficiency with experience using CRM systems and digital marketing platforms.
• Experience with Canva or similar design tools.
• Ability to work effectively with external creative, marketing and video production partners.
• Must be eligible to obtain and maintain BPSS (Baseline Personnel Security Standard) clearance.

Preferred

• Experience within security, compliance, vetting, recruitment or other regulated sectors.
• Experience supporting exhibitions, conferences and industry events.
• Understanding of bid and tender processes.
• Experience with marketing automation platforms.