Marketing & Growth Lead

Greater London, Kensington and Chelsea, UK (On-site)

£40K/yr – £45K/yrSenior LevelFull time

Posted 2 days ago

Job Summary

Own the end-to-end marketing plan for LEB, align with leadership, drive UK and approved overseas clinic campaigns, and optimize content, channels, and donor referrals, while coordinating with JDH and agencies to improve enquiry quality and conversions.

  • Translate the mandate into priorities, campaigns and budget with leadership
  • Deliver campaigns for clinic supply and donor options to drive enquiries and repeat demand
  • Measure impact on enquiries and orders to inform ongoing optimization

Job Description

Responsibilities

  • Translate the LEB Strategic Mandate into a focused marketing plan, agreeing priorities, campaigns, spend and specialist support with LEB leadership and JDH Marketing
  • Deliver marketing for UK and approved overseas clinic supply — supporting Sales with partner materials, professional education and campaigns that drive qualified enquiries and repeat demand
  • Create accurate website, social media and email content that explains LEB’s donor choice and service proposition, using approved clinical claims, confirmed availability and appropriate consent
  • Work with Operations and JDH Technology to improve donor catalogue content and discovery, helping clinics and recipients find and understand available donor options
  • Provide agreed materials and campaigns for LWC’s donor egg referral and recipient programmes, including patients travelling to the UK, under LWC leadership
  • Use SEO, web analytics and CRM campaigns to improve enquiry quality and conversion, coordinating JDH specialists and agencies within agreed priorities and budget
  • Report monthly on qualified enquiries, clinic engagement, campaign costs and contribution to first and repeat orders — keeping LEB clinic supply and LWC patient activity clearly separated

Requirements

  • Proven hands-on marketing experience, including campaigns for professional customers and measurable improvements in enquiries or conversion
  • Strong writing skills with the ability to explain clinical services accurately to both professional and patient audiences
  • Practical experience with website content, SEO, analytics and CRM or email marketing
  • Ability to prioritise work, coordinate colleagues and agencies, and deliver within an agreed budget

Preferred

  • Experience in healthcare or another regulated sector
  • Marketing experience in overseas clinic or partner-facing contexts
  • Working knowledge of Salesforce or Salesforce Marketing Cloud

Benefits

  • 32 days annual leave including bank holidays
  • Life assurance
  • Pension plan
  • Workplace Nursery Scheme
  • MyGym discounts
  • Staff treatment discounts
  • EV Car Scheme and Cycle2Work
  • Perkbox benefits platform
  • Health and wellness programmes
  • Ongoing learning and development opportunities

Salaries

Posted range

£40K/yr – £45K/yr

Taken straight from the job posting.

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Marketing & Growth Lead

JD Healthcare · Greater London, Kensington and Chelsea, UK · On-site