Marketing Executive

Responsibilities

• Managing and optimising Google Ads campaigns, including search, display and performance-focused campaigns.
• Supporting paid advertising across Bing Ads, LinkedIn Ads, Meta Ads and TikTok Ads.
• Carrying out SEO work, including technical SEO, on-page SEO, keyword optimisation and performance monitoring.
• Using Google Analytics 4 to analyse traffic, conversions, campaign performance and user behaviour.
• Using Google Tag Manager to create, manage and test tags, triggers, custom events and conversions.
• Setting up tracking and conversion events across different advertising platforms.
• Using Google Search Console to monitor search performance, indexing, technical issues and organic visibility.
• Analysing campaign data and producing clear performance insights.
• Reviewing user behaviour using platforms such as Microsoft Clarity or similar heatmap/session recording tools.
• Supporting GEO, Generative Engine Optimisation, helping clients improve visibility in AI-powered search and answer engines.

Requirements

• Minimum 3 years’ experience in a digital marketing role.
• Strong Google Ads / PPC campaign management experience.
• Strong SEO knowledge, including technical SEO and on-page SEO.
• Excellent understanding of Google Analytics 4.
• Excellent understanding of Google Tag Manager.
• Experience setting up tracking, custom events and conversions.
• Experience with Google Search Console.
• Ability to analyse and interpret campaign data properly.
• Good understanding of paid social platforms, including Meta Ads, LinkedIn Ads and TikTok Ads.
• Strong written and spoken English.

Preferred

• Experience with Bing Ads.
• Experience with Microsoft Clarity or similar heatmap tools.
• Experience with Looker Studio.
• Experience with server-side Google Tag Manager.
• SQL / BigQuery knowledge.
• Google Cloud knowledge.
• Fluent Arabic

Benefits

• Casual dress
• Company pension
• Free parking
• On-site parking
• Sick pay