Responsibilities

• Create, manage, and publish engaging content across social media platforms, including Facebook, Instagram, LinkedIn, TikTok, and YouTube.
• Develop and maintain content calendars aligned with business objectives and marketing campaigns.
• Design professional marketing materials, including social media graphics, digital advertisements, flyers, banners, presentations, and promotional content.
• Produce and edit high-quality video content, including reels, testimonials, interviews, and short-form promotional videos.
• Support the development and maintenance of brand guidelines, templates, and visual assets across multiple businesses.
• Ensure brand consistency across all digital, print, and marketing channels.
• Update and maintain website content, including blogs, news articles, banners, images, and promotional material.
• Identify content issues and liaise with developers where technical support is required.
• Create marketing content to support student recruitment, partnerships, events, course promotions, and wider business objectives.
• Collaborate closely with the Performance Marketing Analyst and wider marketing team to deliver marketing initiatives effectively.

Requirements

• A minimum of three years' experience within a marketing, content creation, or social media-related role.
• Strong experience managing social media channels and creating engaging digital content.
• Proficiency in Canva and Adobe Creative Suite.
• Experience producing and editing video content, particularly short-form and social media-focused videos.
• Excellent written and verbal communication skills with strong attention to detail.
• Experience using website content management systems.
• Sound understanding of branding principles and maintaining visual consistency.
• Excellent organisational and time-management skills.
• Ability to work independently and effectively manage competing priorities and deadlines.

Preferred

• Experience within higher education, student recruitment, or education marketing.
• Experience managing multiple brands or business accounts.
• Experience using WordPress or other content management systems.
• Basic understanding of SEO and digital marketing best practices.
• Experience supporting paid advertising campaigns.
• Experience creating brand guidelines and brand asset libraries.
• Creative, proactive, and enthusiastic about marketing and brand development.
• Highly organised with excellent attention to detail.
• Able to manage multiple projects within a fast-paced environment.
• Flexible and adaptable to changing priorities.

Benefits

• Competitive salary
• 28 days annual leave (inclusive of bank holidays)
• NEST Pension Scheme
• Professional development and career progression opportunities
• Supportive and collaborative working environment
• Exposure to a diverse portfolio of education brands
• Modern office-based working environment in Manchester