Responsibilities

• Implement marketing plans according to the student journey.
• Co-ordinate the briefing, creation and implementation in a timely manner of marketing activities across a range of channels e.g. web, social media and print.
• Analyse and report performance data to assess whether the objectives are being met and identify trends and opportunities.
• Actively participate in reviewing marketing activity including analysing results, identifying lessons learned and sharing best practices.
• Maintain the accuracy of public information covering all marketing collateral and websites.
• Gather and communicate opportunities for content that support the student journey and help to maintain social media activity (as required).
• Continually seek to improve the customer experience by listening to and acting on student needs.
• Undertake desk research including customer, competitor and market analysis.
• Administrative duties including keeping data in IT systems current and reporting as required.
• Support and take a lead in portfolio marketing activity and marketing project work as required.