Marketing Executive - Social Media

Bexhill-on-Sea, East Sussex, UK (On-site)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own social listening, community management, and content production for a travel/leisure brand, turning engagement into bookings while shaping tone and staying aligned with campaigns.

  • Community & Social Operations: Manage comments, DMs, and conversations across platforms with timely escalation for issues.
  • Content & Creative Delivery: Create, schedule, and publish organic content; collaborate with design and tailor content for local pages and stories.
  • Insights & Collaboration: Track trends, feed insights into campaigns, and support cross-team content execution.

Job Description

Responsibilities

  • Manage inbound comments, messages, and interactions across social media channels in a timely and professional manner.
  • Moderate online conversations to maintain a positive and engaging community environment.
  • Escalate customer service or reputational issues where appropriate.
  • Help maintain brand tone of voice and community standards across all channels.
  • Create, schedule, and publish engaging organic social content across platforms including Facebook, Instagram, TikTok and others.
  • Support the delivery of insight-led content calendars aligned to wider marketing campaigns and commercial priorities.
  • Create tailored content for local park social media pages to help drive engagement and bookings.
  • Produce stories, reactive content, and social-first assets to support brand visibility and audience engagement.
  • Work closely with the in-house design team and wider marketing department to support content delivery.
  • Support the day-to-day running of social media channels.

Requirements

  • Strong understanding of platforms including Instagram, Facebook, and TikTok.
  • Excellent written communication and copywriting skills.
  • Strong attention to detail and organisational skills.
  • Creative mindset with an interest in social trends and digital content.
  • Ability to manage multiple priorities in a fast-paced environment.
  • Confident working collaboratively across teams.
  • Experience using social media platforms in a professional capacity.
  • Experience using social scheduling tools.
  • Experience creating short-form video and story content.
  • Experience using design tools (Canva, Photoshop).
  • Basic understanding of social media analytics and reporting.
  • Experience within travel, leisure, hospitality, or lifestyle brands.

Benefits

  • Generous discount on holidays across our parks
  • Discount at all restaurants on park for you and your family
  • Life Insurance coverage, including a 24/7 digital GP and funeral concierge service for you and your family.
  • Free premium eye test voucher
  • Comprehensive Employee Assistance Programme offering counselling, retail discounts, and more.
  • Discounted gym memberships
  • Employee referral scheme
  • Sales referral scheme
  • Free expert mortgage advice
  • Company pension scheme
Park Holidays UK logo

Park Holidays UK

Park Holidays UK operates 56 Parks and is now one of the largest providers of holiday parks covering England, Scotland and Wales with parks in both country and coastal locations. Offering great value family holidays and short breaks, with a selection of touring and camping too, along with a wide range of static caravan holiday homes and luxury lodges for sale. In December 2015, Park Holidays UK relocated its head office from Coghurst Hall, Hastings, to Glovers House, Bexhill-on-Sea with approximately 90 staff members, the first development to be completed in the newly built Bexhill Enterprise Park. Keeping with the company’s growing ambition Glovers House is a modern, low-energy building with panoramic views over the surrounding Sussex countryside, housing a three-floor, 25,235 square foot set of offices. In 2021, Park Holidays UK acquired a group of nine holiday parks from Bridge Leisure, with parks located in the West Country, Peak District, Yorkshire and Scotland.In April 2022 an agreement was reached with Sun Communities to acquire Park Holidays UK from ICG (intermediate Capital Group). Sun Communities is a publicly listed organisation and the largest operator of leisure and manufactured home communities in the USA.Today Park Holidays UK is one of the largest holiday park operators in the UK. In recent years the company has continued to add to its portfolio of parks with over 50 holiday parks now under the Park Holidays UK umbrella.Park Holidays UK is recognised as a leading employer. It has achieved the Gold Investors in People accreditation in 2025, which highlights its commitment to supporting and developing employees.

Founded in 1984
Bexhill, England, GBR
893 employees (46 in marketing)

Traffic Signals

Monthly Visitors
614.9K
Monthly Google Ads Budget
$26
Traffic Source Mix
Search
60.7%
Direct
29.2%
Referral
7.9%
Social
0.7%
Paid
1.4%

Headcount Trend

Current headcount: ~893

Marketing Team

Marketing Team Size
46 (5% of company)