Marketing Executive

Liverpool, UK

Salary Not AvailableMid Level3+ years expPermanent

Posted 2 months ago

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Job Summary

Own end-to-end brand stewardship across strategy, campaigns, and cross-functional delivery to drive growth for a consumer portfolio.

  • Brand governance: shape brand strategy and ensure consistency across all touchpoints.
  • NPD/EPD & packaging: lead end-to-end development and coordinate packaging with design partners.
  • Portfolio performance & growth: monitor sales, margins, and consumer trends to optimize the brand mix.

Job Description

Own end-to-end brand stewardship across strategy, campaigns, and cross-functional delivery to drive growth for a consumer portfolio.

  • Brand Strategy & Guardian: shape brand direction and ensure consistency across touchpoints
  • Campaign Execution & Performance: manage day-to-day campaigns and track results
  • Market & Consumer Insights: analyse data to identify opportunities and improvements
  • Agency Briefing & Management: coordinate external partners to deliver on briefs
  • NPD, EPD & Packaging Coordination: support development and packaging work with partners
  • Innovation Opportunities: identify new product ideas from trends and category insights
  • Cross-Functional Delivery: work with teams to meet timelines and budgets
  • Portfolio Management & Growth: own brand segments and monitor performance
  • Budget & KPI Tracking: assist in budget management and key metrics
  • Continuous Improvement: support quality initiatives with technical teams
Princes Group logo

Princes Group

Princes Group is a global food and drink company specialising in the production, and distribution of both branded and private-label products. Our customers range from major supermarkets and convenience stores to food service operators, wholesale suppliers, and other food manufacturers. The company offers products in over 20 categories, such as fish, meat, fruits, vegetables, soups, pastes, pasta, cooking sauces, edible oils, and various soft drinks.With a workforce of over 7,000 employees, Princes operates seven manufacturing sites across the UK, along with facilities in Mauritius, and Poland. Our offices are located in Liverpool (UK), Leeds (UK – Symington’s), Warsaw (Poland), and Rotterdam (Netherlands).Princes boasts a portfolio of leading brands, including Napolina, Crosse & Blackwell, Crisp 'n Dry, Branston Beans, Jucee, and our own iconic Princes brand. Founded in 1880 as a fish importing business in Liverpool, we retain our international headquarters in the city. Princes expanded into food production in 1946, sparking a period of diversification and growth that continues today.Since July 2024, we have been a wholly owned subsidiary of New Princes, an Italian-based specialist in food, soft drinks, and dairy. New Princes operates 31 production sites globally and manages a diverse yet complementary portfolio of brands alongside customer own-brand products.

GBR
1.9K employees (94 in marketing)