Responsibilities

• Support the creation and execution of marketing campaigns across all channels online and offline, including direct mail, web, email marketing, social media (Instagram, Facebook, LinkedIn), SEO and PPC
• Produce engaging content and copy for our website, blog, email campaigns and social media, to attract and convert target audiences
• Ensure Peters’ marketing across all channels is on brand with strong visual appeal; create graphics as required
• Update Peters’ website content via CMS, keeping it up-to-date, refreshed, and optimized for SEO/GEO
• Monitor campaign responses and provide analysis to measure effectiveness and inform future activity

Requirements

• A minimum of one year’s experience in a marketing role
• A degree level qualification and/or proven record of achievement in marketing
• Be results driven and have strong attention to detail
• Be an excellent, customer-focused copywriter and content creator
• Knowledge and experience of social media, email marketing and SEO
• Be comfortable liaising, and negotiating, with publishers, suppliers, partners and customers
• Be well organised with good time-management skills and ability to juggle multiple priorities
• Enjoy working as part of a team

Preferred

• Experience of or an interest in the publishing and education sectors are desirable, but not essential.