Responsibilities

• To support in the creation and execution of compelling marketing campaigns across all channels online and offline, including direct mail, web, email marketing, social media (Instagram, Facebook, LinkedIn), SEO and PPC
• To produce engaging content and copy for our website, blog, email campaigns and social media, to attract and convert our target audience
• To ensure Peters’ marketing across all channels is on brand and has strong visual appeal, and to create graphics as required
• To update Peters’ website content using our CMS, ensuring it is up-to-date, regularly refreshed and optimised for SEO/GEO
• To monitor campaign responses and provide analysis to help measure the effectiveness of all marketing campaigns and inform future activity

Requirements

• Have a minimum of one year’s experience in a marketing role, and should either be a qualified marketer to degree level or with a proven record of achievement
• Be results driven and have strong attention to detail
• Be an excellent, customer-focused copywriter and content creator
• Have knowledge and experience of social media, email marketing and SEO
• Be comfortable liaising, and negotiating, with publishers, suppliers, partners and customers
• Be well organised with good time-management skills and ability to juggle multiple priorities
• Enjoy working as part of a team

Preferred

• Experience of or an interest in the publishing and education sectors are desirable, but not essential.