Responsibilities

• Plan, develop, and execute targeted digital marketing campaigns across multiple channels.
• Work closely with clients to understand audience behaviour and marketing objectives.
• Create engaging marketing content to improve brand visibility and customer engagement.
• Regularly update and maintain website content to ensure accuracy and relevance.
• Monitor and analyse website performance using tools such as Google Analytics and SimilarWeb.
• Produce regular reports on website traffic, campaign performance, audience engagement, and competitor benchmarking.
• Support SEO, social media, email marketing, and content marketing initiatives.
• Identify market trends, customer insights, and opportunities for campaign improvement.
• Collaborate with design, content, and technical teams to deliver effective marketing solutions.
• Ensure marketing activities align with brand guidelines and business objectives.

Requirements

• Good understanding of digital marketing principles and online campaign management.
• Strong communication and stakeholder engagement skills.
• Creative thinking with analytical problem-solving abilities.
• Basic knowledge of SEO, social media marketing, and website content management.
• Confident and professional approach when working with clients and teams.
• Ability to manage multiple tasks and meet deadlines effectively.

Preferred

• Degree in Marketing, Digital Media, Business, or related field.
• Previous experience in digital marketing or campaign management is desirable.
• Familiarity with CMS platforms such as WordPress is an advantage.