Media & Campaigns Lead
NewsCord
UK (Remote)
In-houseFull-timeEntry level
6 hrs ago
Marketing Executive
Luton, UK
Salary Not AvailableMid LevelFull time
Posted 4 weeks ago
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Job Summary
Own local marketing for care-home sites by partnering with home managers to shape strategy, manage the budget, and deliver on-brand content that strengthens online visibility and review performance.
- Growth ownership: coordinate local campaigns with home teams and operations to drive brand presence and channel alignment.
- Content and creative: design print and digital ads, produce premium collateral, and curate on-brand photo/video library.
- Performance and optimization: review monthly analytics, report to leadership, and implement improvements to boost SEO, social, and reviews.
Job Description
- Work with Home Managers and operations teams to shape and roll out local marketing strategies for each home.
- Help manage the marketing budget, staying within budget while making every pound work hard.
- Review campaign and advertising analytics each month, reporting to the Group Head of Marketing and implementing improvements following reviews with care home teams.
- Design advertisements for print and digital publications.
- Create business cards, brochures, welcome packs, leaflets and forms that reflect our premium brand.
- Organise and support photo and video shoots within our homes to build a strong library of on-brand content.
- Help manage social media across our homes, keeping posts regular, on-brand and engaging, and overseeing content produced by home teams.
- Assist in keeping multiple online profiles for each home accurate and up to date for maximum visibility.
- Support SEO and Google performance through analysis and regular reporting.
- Work with Home Managers to grow review scores across multiple channels.
Hamberley Care Homes
Hamberley Care Homes provide high-quality, person-centred care in luxury surroundings across the UK.Our dedicated and expertly trained Homemakers, Clinical Teams, and Lifestyle & Wellbeing Coaches deliver exceptional 24/7 onsite residential, nursing, and dementia care.We focus on the tiny details that make our residents unique, tailoring our support to meet their individual needs and preferences – because outstanding care is always personal.
