Responsibilities

• Develop and implement an annual marketing plan and content calendar for our digital channels, including a strategy for growth
• Schedule great emails and newsletters through our CRM (including segmenting audiences, scheduling email journeys, and using data and insights to update our records and increase the relevance and effectiveness of communications)
• Create engaging content, including writing copy, creating graphics and editing videos, appropriate for our digital channels (emails, website, social media channels & event booking platforms), in line with our brand guidelines and tone of voice
• Drive awareness of PVRI, growth and engagement via regularly posting on our social media channels
• Ensure all communication practices are GDPR compliant, accessible, and support PVRI’s commitment to diversity, equity and inclusion
• Support the promotion of our journal, Pulmonary Circulation, PVRI projects and initiatives, and maintain an awareness of global news coverage of PVD developments
• Support the Head of Comms & Marketing in ensuring pages are accessible and SEO-friendly, while using insights (such as Google Analytics and Hotjar) to monitor performance and improve the user experience
• Monitor and evaluate all aspects of marketing and comms (including e-learning) against defined KPIs, ensuring that insights are used to drive improvements and shared among the team and organisers
• Keep up with best practices in general marketing techniques and developments
• Manage our Google Grants Ad account to reach potential new members

Requirements

• Excellent written communication skills in English, with the ability to write, edit, proof and adapt complex information for a variety of audiences and channels
• Excellent organisational skills, attention to detail, and the ability to manage a complex workload and competing priorities with tact and good humour
• Excellent interpersonal skills, cultural sensitivity, tact and diplomacy, and a commitment to our EDI agenda
• The ability to create & implement successful marketing plans through a CRM, incorporating continuous learning from monitoring and evaluating, and remaining flexible as marketing priorities change
• The ability to deliver high-quality professional webinars
• Skilled in managing website content (ideally Drupal)
• Skilled at monitoring and evaluating our marketing efforts across all digital channels and acting on the learning to drive continuous improvement
• Proven ability to engage followers and grow membership through social media channels (particularly LinkedIn, X, YouTube and BlueSky), ideally using a social scheduling tool
• Willingness and ability to safely and successfully use AI to enhance your role, ensuring accuracy and that PVRI’s tone of voice remains authentic at all times
• Good graphics and video editing skills

Preferred

• A working knowledge of Drupal, Vimeo, EventsAir, Google Grants Ads, Canva, Zoom, Adobe InDesign, Adobe Premiere Pro, and/or SurveyMonkey

Benefits

• 35-hour working week and flexible working
• international travel
• opportunities for you to learn and grow in your role
• hybrid working (flexible location) and a vibrant, sociable office space close to London Bridge and Borough Market