Responsibilities

• Plan and deliver integrated marketing campaigns across email, social media, paid media, website, media partnerships, content promotion and other acquisition channels
• Own the campaign calendar across multiple international events, ensuring activity is coordinated, timely and focused on clear outcomes
• Drive delegate acquisition and registration growth, using audience segmentation, data and campaign performance to determine where to focus
• Own and coordinate organic social media, ensuring speakers, content, programme themes and the wider event experience are promoted effectively
• Work closely with the content team to turn articles, interviews, speaker content and other assets into effective multi-channel campaigns
• Own and manage the marketing budget across the event portfolio, allocating spend across channels, monitoring performance and ROI, and making recommendations on where investment should be increased, reduced or reallocated.
• Coordinate Google Ads and LinkedIn Ads with specialist PPC support, helping determine audiences, messaging, creative and budget allocation, and using performance data to optimise campaigns
• Develop and manage email campaigns, including audience segmentation, messaging, testing and performance analysis
• Manage and develop media partnerships and identify other channels that can extend reach and grow the audience
• Brief and coordinate designers, paid media specialists and other freelance marketing support where required

Requirements

• 4+ years' B2B marketing experience, ideally within conferences, exhibitions, trade shows or other B2B events
• A strong track record of planning and delivering end-to-end, multi-channel marketing campaigns
• Hands-on experience with email marketing, organic social media and digital campaigns
• Good working knowledge of Google Ads and LinkedIn Ads — you don’t need to be a PPC specialist, but you should understand how paid campaigns work, how to brief specialists and how to assess performance
• Comfortable working with CRM and marketing automation platforms such as HubSpot
• Confident using data and analytics to evaluate campaigns, identify opportunities and make decisions
• Strong understanding of audience segmentation and delegate acquisition
• Excellent organisation and project management skills, with the ability to manage multiple campaigns simultaneously
• Commercially minded and focused on outcomes rather than simply completing marketing activity
• Proactive and confident bringing forward your own ideas, recommendations and improvements