Requirements

• Proven B2B marketing experience, ideally in events, conferences, media, information services or another commercially focused environment.
• Experience planning and delivering integrated campaigns that support revenue, delegate acquisition, lead generation and customer engagement goals.
• Strong project management skills, with the ability to manage multiple campaigns, deadlines and stakeholders.
• Good understanding of audience segmentation, campaign targeting and data-led acquisition.
• Strong copywriting and editing skills, with the ability to create clear, customer-focused campaign messaging.
• Confident using campaign performance, customer insight and commercial data to optimise marketing activity.
• Strong communication and stakeholder management skills across Sales, Content, Product and Operations teams.