Marketing and Events Executive

Birmingham, UK (On-site)

Salary Not AvailableMid LevelPermanent

Posted 2 months ago

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Job Summary

Own the events-led demand engine and local campaigns that convert awareness into qualified leads, coordinating content, partners, and sales feedback to optimize activity.

  • On-site/off-site events and launches that drive local engagement
  • Campaigns and copy that accelerate lead generation and conversion
  • Data-led optimization of future events and campaigns through collaboration with sales and partners

Job Description

Responsibilities

  • Plan and deliver on-site and off-site events, including launches, open days and promotional activities
  • Develop and execute marketing campaigns that drive leads, engagement and local awareness
  • Write engaging copy for campaigns, events, digital channels and marketing materials
  • Work closely with sales teams and partners to understand site needs and improve lead conversion
  • Monitor campaign and event performance, using data to improve future activity

Requirements

  • Experience delivering marketing campaigns and events in a fast-paced environment
  • Strong copywriting and content creation skills across multiple channels
  • Ability to manage multiple projects and priorities independently
  • Confidence working with stakeholders, suppliers and external agencies
  • A proactive, creative approach with a focus on driving results

Preferred

  • Experience in property, housing or new build developments
  • Knowledge of CRM systems such as Salesforce
  • Understanding of GDPR and marketing compliance requirements
  • Experience working in a commercially focused or target-driven environment

Benefits

  • Gym, fitness and wellbeing discounts
  • Mental health support
  • Flexible working options
  • Access to online GP appointments
  • Pension plan – contribute between 4% and 8% and we’ll match it or better
  • Quick and easy pension transfer service
  • Savings and financial advice, loans, free life assurance
  • Discounts on shopping, holidays, phones, technology and more
  • Free Blue Light Card
  • Ongoing personal and professional development programme
  • Leadership Pathways online learning resources
  • Career progression and promotion opportunities
Anchor logo

Anchor

Helping people enjoy later life is our passion. It has been for more than 60 years. And today, in an ageing society, our housing, care and support is needed more than ever.As England’s largest provider of specialist housing and care for those in later life, we’re committed to creating choice and opportunity for everyone. That's why we listen carefully to residents, shaping our homes and services around their changing needs.And we’re proudly not-for-profit, which means every penny we make is reinvested into our properties and services, building more and innovating for the future so that people can have a home where they love living in later life.To find out more about what we do, please visit: https://www.anchor.org.uk/about-anchor

Founded in 2018
2.6K employees (173 in marketing)