Marketing and Events Coordinator

Responsibilities

• New Business Enquiries and business development: Managing the end-to-end new business enquiry process from initial contact through to decision stage. Acting as the primary coordinator for incoming enquiries, ensuring prompt responses and adherence to agreed service levels. Liaising regularly with Partners and Managers to facilitate decision-making and progression of enquiries. Conducting research into prospective clients and opportunities to support commercial decision-making. Learning, managing and developing workflows within the firm's Karbon practice management system. Identifying opportunities to improve, streamline and innovate the enquiry management process. Maintaining accurate records and documentation relating to enquiries and business development activity. Monitoring enquiry pipelines and producing regular reports and management information. Managing business development email inboxes and ensuring enquiries receive professional and timely responses. Supporting proposal development and maintaining proposal resources, client testimonials, case studies and reference materials. Supporting colleagues with new business activity and training on relevant processes where required.
• Marketing, communications and content creation: Supporting delivery of the firm's marketing and communications strategy. Leading the coordination and ongoing development of our external newsletter programme. Identifying innovative ways to improve subscriber engagement, open rates and content performance. Developing engaging content for LinkedIn and other digital channels. Working with colleagues across the firm to identify stories, technical insights and thought leadership opportunities. Creating content that translates complex technical information into engaging and accessible communications. Exploring and implementing new ideas, formats and approaches across social media and digital communications. Coordinating social media scheduling and publishing activity. Working closely with external PR and social media consultants to maximise campaign effectiveness. Monitoring channel performance and using insights to improve future activity. Maintaining the firm's image library and marketing resources.
• Website and digital channels: Managing routine and ad hoc website updates. Maintaining website governance processes and content standards. Supporting SEO activity to maximise visibility and reach. Monitoring website performance and engagement. Using Google Analytics and other tools to provide insights and recommendations.
• Internal communications: Supporting delivery of the firm's internal communications plan. Helping colleagues stay informed about strategic initiatives, firm news, policies, benefits and events. Maintaining marketing and communications content on the intranet. Supporting the firm's brand, tone of voice and style guide. Proofreading internal and external communications to ensure high standards of quality and accuracy.
• Events and sector engagement: Supporting the planning and delivery of the firm's annual programme of webinars and face-to-face events. Managing event logistics, registrations, attendee communications and post-event follow-up. Supporting the delivery of the Charity Accountants' Conference and other key sector events. Building and maintaining positive relationships with speakers, suppliers and partner organisations. Coordinating promotion of events through social media, email marketing and other communication channels. Supporting awards submissions and profile-raising opportunities for the firm.
• Social Committee and employee engagement: As coordinator of the firm's social committee, you will support activities that strengthen colleague engagement and contribute to our positive culture. Coordinating and leading the firm's social committee activities. Developing and maintaining an annual programme of social and engagement initiatives. Planning and delivering staff events, celebrations and engagement activities. Managing logistics, budgets, suppliers and communications associated with internal events. Encouraging colleague participation and generating new ideas to support employee engagement and wellbeing. Gathering feedback and evaluating activities to inform future planning. Ensuring events are inclusive, well organised and aligned with the firm's values.
• Reporting, administration and process improvement: Producing regular reports on marketing activity, social media performance, website analytics, events and new business enquiries. Gathering and analysing feedback from events and marketing initiatives. Supporting GDPR compliance in relation to marketing activities. Managing shared Marketing, New Business and Events inboxes. Supporting budget monitoring, supplier management and invoice processing. Maintaining process documentation, guidance materials and filing systems. Continuously seeking opportunities to improve processes, systems and ways of working. Providing general administrative support as required.

Requirements

• Excellent project management and organisational skills.
• Strong written and verbal communication skills.
• Exceptional attention to detail.
• Excellent proofreading and copywriting abilities.
• A creative mindset with the confidence to propose and implement new ideas.
• Ability to manage multiple priorities and projects simultaneously.
• Strong stakeholder management skills and confidence working with senior colleagues.
• Excellent relationship-building skills.
• Experience coordinating shared inboxes, workflows or business processes.
• Strong problem-solving skills and a continuous improvement mindset.

Preferred

• Experience in a marketing, communications, business development, project coordination, events or administrative role.
• Experience managing business development or client enquiry processes.
• Experience using CRM, workflow or practice management systems such as Karbon.
• Experience planning and delivering email marketing campaigns.
• Experience managing LinkedIn and other social media platforms.
• Knowledge of SEO, Google Analytics and digital marketing reporting.
• Experience coordinating webinars, conferences or corporate events.
• Experience creating visual content using Canva or similar design tools.
• Experience within professional services, accountancy, consultancy, charity or social purpose organisations.