Own the end-to-end brand marketing engine for Gen Z audiences, balancing budget, cross-functional launches, and performance-driven growth across paid, organic, CRM, and ecommerce channels.

• Budget governance and reporting to maximise traffic, brand reach, and social following.
• Collaborate with Brand and Partnerships leads to align launches with the company-wide marketing calendar.
• Drive growth by analysing performance across paid media, SEO, CRM, and ecommerce to inform where to invest for revenue impact.

• Own and manage the marketing budget set by CFO. Thorough analysis of reporting to determine where to spend our next £ to maximise web traffic, brand awareness and social following
• Work closely with Head of Brands and Head of Partnerships to develop ideas and oversee commercial planner to ensure all departments are working to same launch deadlines for company-wide marketing calendar on air table
• Drive growth and analyse performance through paid media, Organic, Seo, CRM and ecom traffic. Analyse performance metrics and make decisions on where to invest in spend to increase revenues online & retail.
• Ideation and execution of cultural marketing strategies to tap into all global gen z markets.
• Stay ahead of fashion, digital and consumer trends to ensure the brand remains culturally relevant
• Manage influencer outreach team to ensure the KPIs are met and reach new global audiences.
• Manage campaign manager - Ensure launches are fully planned, approved, scheduled and ready re all social media channels & web content so all departments can work to deadlines
• Analyse campaign performance and sales figures to inform future marketing decisions
• Present in trade & management meetings - providing detailed insights/ results and plan of action to improve where needed
• Put in processes to ensure the ultimate efficiency of the creative and marketing teams

• 3+ years experience as Marketing Director within a similar business targeting Gen Z consumer
• Have great knowledge of the culture and community behind both brands Jadedldn, and Jaded man, along with working with head of brands to understand the current vision
• A strategic and ‘big picture' thinking and be able to set a clear vision and plan whilst also being a ‘doer' and in particular ensuring operational excellence
• Experience working in a fast-growing digital business with +50m revenue
• Strong understanding of performance marketing whilst also having a very good understanding of brand marketing
• Understanding of new world/ young Gen Z consumer
• Experience in managing a team 10+ members
• Comfortable working in a fast-paced environment and getting things done
• Take ownership of your department and have the drive to succeed
• Able to think of new and innovative ideas, creating the strategy for them and then executing to a high standard
• Great communicator at all levels

• 50% Employee Discount
• 24 days holiday per year (plus bank holidays)
• A paid day off on your birthday
• A paid moving day per year
• Hybrid Working Arrangements - 1 day per week WFH after 6 month probation
• Pension Scheme
• Bonus Scheme
• Employee Assistance Programme for you and your family
• £500 employee referral bonus scheme
• Local Business Discounts (cafés, fitness, beauty etc)