Responsibilities

• Own and deliver the end-to-end marketing strategy across automotive digital retail, finance, and leasing
• Full accountability for planning, managing, and optimising a £5m per annum marketing budget
• Align marketing strategy with commercial objectives, stock strategy, pricing, and lender relationships
• Act as a senior commercial stakeholder, influencing growth, profitability, and customer experience
• Look at other leads lead sources and partnership
• Own the full lead funnel, from first touch through to conversion, completion, and funding
• Drive continual improvement in lead quality, conversion rates, cost per lead, cost per sale, and ROI
• Work closely with sales, operations, and finance teams to optimise handover points and conversion outcomes
• Ensure clear attribution and visibility of marketing’s impact on revenue
• Lead all performance marketing activity across PPC, SEO, paid media, and on-site optimisation

Requirements

• Senior marketing leadership experience within automotive, financial services, or digital retail
• Proven experience managing multi-million-pound marketing budgets
• Strong background in performance marketing, CRM, SEO, and PPC
• Demonstrable success improving lead funnel efficiency and conversion metrics
• Commercially astute with strong analytical and data interpretation skills
• Experience leading and developing in-house marketing teams

Preferred

• Experience in automotive finance, leasing, or brokering
• Strong understanding of FCA-regulated marketing environments
• Experience aligning marketing performance with sales and operational teams

Benefits

• Company events
• Company pension
• Employee discount
• On-site parking