Responsibilities

• Demand Generation Strategy
• Develop and execute demand generation strategies across priority markets, customer segments and solution areas.
• Prioritise marketing channels and programmes based on business impact, pipeline contribution and return on investment.
• Define measurable pipeline, conversion and opportunity quality objectives.
• Establish a structured framework for campaign performance management, testing and optimisation.
• Build scalable acquisition programmes aligned with revenue growth targets.
• Campaign Activation & Demand Creation
• Design and manage targeted demand generation campaigns, including inbound, lifecycle and segmented activation programmes.
• Work closely with Product Marketing to ensure messaging aligns with regulatory compliance, risk management and operational performance solutions.
• Adapt campaign execution by market while maintaining consistency across the global marketing framework.

Requirements

• Bachelor's degree or equivalent qualification in Business, Marketing or a related discipline.
• 8-10 years of experience in Demand Generation, Growth Marketing, Revenue Marketing or a similar B2B marketing role.
• Strong experience within B2B SaaS, technology, subscription-based businesses or complex services environments.
• Deep understanding of demand generation, pipeline development and marketing contribution to revenue.
• Strong knowledge of funnel management, lead lifecycle frameworks and conversion optimisation.
• Demonstrated success managing paid digital acquisition programmes across LinkedIn Ads, Google Ads and other B2B marketing channels.
• Experience analysing performance data and using insights to improve marketing investment effectiveness.
• Strong understanding of marketing attribution, revenue reporting and pipeline measurement.
• Proven ability to work cross-functionally with Marketing, Product Marketing and Commercial teams.
• Experience using CRM, marketing automation and reporting platforms.

Preferred

• Previous people management experience.
• Experience using HubSpot and related marketing automation platforms.
• HubSpot, Salesforce or equivalent marketing technology certifications.
• Experience with Looker Studio, Power BI or similar reporting tools.
• Experience implementing Account-Based Marketing (ABM) programmes.
• Experience operating within international and multi-market organisations.
• French language skills would be advantageous.
• German language skills would be an additional benefit.

Benefits

• Generous Annual Leave – 25 days, rising to 30
• Your birthday off – on us
• Group Personal Pension Plan
• Annual Retirement Planning Advice
• Mortgage Advice
• Life Assurance
• Interest-free Season Ticket Loan
• 24/7/365 Employee Assistance Programme, including counselling
• Employee Recognition Scheme
• Retail and Gym Discounts