Marketing and CRM Manager

Woking, Bracknell Forest, UK (Hybrid)

Salary Not AvailableManagerPermanent

Posted 1 day ago

Job Summary

Own and manage the overall marketing and campaign calendar while leading CRM and customer marketing strategy to drive growth through integrated, personalised campaigns.

  • Own the marketing calendar and campaign planning
  • Lead CRM and lifecycle communications
  • Coordinate cross-channel activities and optimise performance

Job Description

Responsibilities

  • Own and manage the overall marketing and campaign calendar.
  • Develop integrated marketing plans that balance brand priorities, customer needs, and commercial objectives.
  • Translate campaign and business priorities into clear channel plans, timings, and responsibilities.
  • Coordinate activity across CRM, digital marketing, PR, partnerships, Brand, and E-commerce.
  • Work closely with Brand to ensure marketing activity reflects the overall creative direction and key narratives for the season, and is expressed consistently across channels.
  • Coordinate marketing asset requirements with Design and Editorial, ensuring briefs are clear, timely, and informed by channel needs.
  • Lead regular campaign planning and review meetings, helping teams stay aligned around priorities and delivery.
  • Lead the CRM and customer marketing strategy, developing this as an increasingly important area of growth for the business.
  • Own the customer communication plan across email and other relevant customer touchpoints.
  • Develop segmentation and targeting strategies that allow for communication with customers in increasingly relevant and personalised ways.

Requirements

  • Strong experience in a broad marketing role, with particular depth in CRM and customer marketing.
  • Strong understanding of customer lifecycle marketing, retention, segmentation, and targeted communications.
  • Good understanding of digital marketing, including paid social, paid search, and affiliate marketing.
  • Experience managing agencies or external marketing partners.
  • Experience planning and coordinating integrated campaigns across multiple teams and channels.
  • A good working understanding of PR and partnerships, with the ability to connect activity into a wider marketing plan.
  • Strong analytical skills and confidence using marketing and customer data to inform decisions.
  • Excellent project management, organisational, and stakeholder management skills.
  • Strong commercial awareness and understanding of customer behaviour.
  • Experience within e-commerce, retail, interiors, or consumer brands would be advantageous.

Preferred

  • Experience managing or developing junior team members preferred.

Benefits

  • Alongside a competitive salary and company-wide bonus scheme, they offer a thoughtful and collaborative working environment, generous holiday allowance, pension scheme, staff discount, and daily meals prepared by their in-house chef.
  • Casual dress
  • Free parking
  • On-site parking
Lumina Rose Consulting logo

Lumina Rose Consulting

LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.

Founded in 2009
Bristol, England, GBR
31 employees (4 in marketing)

Marketing Team

Marketing Team Size
3 (10% of company)
Marketing Roles Posted (Last 30 Days)
706

Traffic Signals

Monthly Visitors
425M
Monthly Google Ads Budget
$18.2M
Traffic Source Mix
Search
39.5%
Direct
31.4%
Referral
5.8%
Social
4%
Paid
5.7%

Headcount Trend

Current headcount: ~31
Lumina Rose Consulting logo

Marketing and CRM Manager

Lumina Rose Consulting · Woking, Bracknell Forest, UK · Hybrid