Responsibilities

• Create engaging content that reflects the Wigan & Leigh College brand.
• Support marketing activity for our Adult College and University Centre provision.
• Plan and deliver paid and organic social media campaigns.
• Write clear content for social media, web, PR and internal communications.
• Take photographs and create video content for digital channels.
• Work with curriculum teams to identify stories, case studies and campaign opportunities.
• Keep website and online content accurate, current and audience-focused.
• Monitor social, digital and press coverage and report on reach and impact.
• Support live content at open evenings, student events, welcome days and awards.
• Maintain a bank of case studies for campaigns, publications and online content.

Requirements

• Experience in content creation, digital marketing, PR or communications.
• Strong copywriting skills for different audiences and platforms.
• Confidence using social media tools, digital platforms and Microsoft Office.
• Experience with Adobe Creative Suite or similar creative tools.
• Good organisation and the ability to manage multiple deadlines.
• The ability to build strong relationships with colleagues and external partners.
• A proactive approach to finding stories and developing content.
• Confidence gathering, organising and presenting information accurately.
• GCSE English and maths at Grade C/4 or equivalent.
• A degree or equivalent experience in marketing, journalism, PR, communications or a related area.

Benefits

• Generous annual leave entitlement, including bank holidays
• Family-friendly leave policies
• 24/7 Employee Assistance Programme
• Medicash healthcare plan
• Occupational health support
• Confidential counselling
• Specsavers eye test vouchers
• A culture where people look out for each other
• Teachers’ Pension Scheme or Local Government Pension Scheme, depending on role eligibility
• Salary sacrifice schemes, including Cycle to Work and buy tech