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Responsibilities

Social Media Management: Plan, create and schedule content across Instagram, TikTok, Facebook, LinkedIn and other platforms to drive engagement and brand awareness.
Content Creation: Capture and edit photo and video content, including treatment highlights, educational posts, provider features and promotional materials.
Trend Research: Monitor industry trends, social media shifts and competitor activity to identify new opportunities for relevant, high‑performing content.
SEO & Website Optimization: Update and optimize website content, service pages, and blogs using SEO best practices to increase organic traffic and search visibility.
Digital Analytics: Track and analyze performance metrics across social media, website traffic, and email campaigns to guide strategy and improve results.
Email Marketing: Assist in creating newsletters, promotional emails and automated client journeys that support retention and revenue growth.
Brand Consistency: Ensure all digital and print materials reflect the med spa and salon’s brand standards, tone and visual identity.
Reputation Management: Monitor online reviews, support response strategies and encourage client feedback to strengthen brand credibility.

Requirements

1–3 years of experience in marketing, social media or digital content creation; experience in aesthetics, beauty, wellness or hospitality is a plus.
Strong understanding of major social platforms (Instagram, TikTok, Facebook, LinkedIn) and current digital trends.
Basic knowledge of SEO, analytics tools, and email marketing platforms.
Excellent communication skills - both written and visual.
Ability to build strong working relationships with staff and leadership.
Highly organized, detail‑oriented and adaptable in a fast‑paced, content‑driven environment.

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