Responsibilities

• To help develop and lead on marketing plans for key conversion campaigns, for undergraduate and postgraduate audiences in the UK and internationally
• To lead on delivery of conversion campaigns and projects against a set budget and to meet key performance indicators (KPIs) provided by the Head of Marketing Conversion, reporting campaign progress to the Marketing Conversion Manager at regular intervals
• To track, monitor and analyse campaign progress and effectiveness, producing reports and recommendations to the Marketing Conversion Manager and Head of Marketing Conversion at the end of each campaign
• To develop innovative, creative and competitive conversion campaigns that combine digital and traditional marketing channels, helping the University stand out in the higher education marketplace and maximise recruitment and market share
• To develop strong relationships with staff across academic and professional service departments throughout the University
• To develop and manage relationships with third-party companies (such as Gecko, The Student Room, Unibuddy)
• To develop and deliver online engagement activities for applicants that meet key performance indicators
• To write content for and oversee the production of marketing collateral
• To research, write and edit across appropriate marketing communication channels (website, social media, and online platforms) to promote the University’s work to regional, national, and international applicants
• To lead on essential CRM activities using established procedures, including reporting, analysing routine data, updating email templates and creating customer journeys

Requirements

• Educated to degree level or equivalent
• Experience of working in a marketing and/or communications role, with experience across the full marketing mix
• Excellent understanding of a range of marketing channels and how they can be used effectively to achieve campaign goals
• Experience using CRM and email marketing platforms to support marketing activity and customer engagement
• Experience successfully managing multiple marketing campaigns simultaneously and meeting campaign objectives
• Experience of using insights to inform campaign planning and decision-making
• Experience producing campaign analysis reports and making evidence-based recommendations for future activity / campaigns
• Knowledge and understanding of the higher education sector
• Excellent knowledge of standard IT packages and the ability to adapt to using a range of systems
• Highly developed written and oral communication skills

Preferred

• Professional Marketing or PR related qualification
• Experience of working in a higher education environment
• Oral (spoken) and Written Welsh Level C2*

Benefits

• Flexible working policy
• Hybrid Working
• 36.5 – hour week for full-time roles
• Generous leave entitlements – 27 days annual leave plus bank holidays and university closed days
• Commitment to Professional Development
• Enhanced contribution to our workplace pension schemes
• Staff recognition and reward schemes
• Opportunity to learn the Welsh language for free
• Staff relocation bursary
• Maternity, Paternity, Parental and Adoption Leave