Marketing and Community Engagement Director
Upper Valley Trails Alliance
Communities
Marketing team
1
Employees
9
Headquarters
Norwich, Vermont, USA
Founded
1999
The Upper Valley Trails Alliance advocates for the use, maintenance and development of trails in the region. Through education, outreach & stewardship we: • connect people and places through a regional trail network • lead a coalition of local trail groups and advocates • promote active lifestyles through trail use in all seasonsDevelop: Sustainably grow, maintain, and standardize regional trail networks• Incorporate previously identified trails into a regional network of publicly accessible and identifiable trails• Expand and develop mutually beneficial partnerships with pertinent stakeholders, including mechanized and non-mechanized trail user/owner groups and private companies in the region• Utilize a range of marketing tools, including Trail Finder (www.trailfinder.info), to promote use of and engagement with trails• Work with land owners to ensure permanent access to and sustainability of trailsConnect: Engage adults and children in trail use and trail work by growing our educational and programmatic offerings• Sustainably expand reach of existing programs• Create new programmatic offerings to meet the needs of the broader trail community and of alliance members• Proactively reach out to current and potential members of the trail community to communicate the services we offerAdvocate: Work with all stakeholders, from everyday hikers to policymakers, to implement a shared vision for regional trail stewardship• Strengthen the alliance by cultivating intra-alliance relationships, holding regular gatherings, facilitating knowledge-sharing, and proactively communicating• Communicate across many platforms to promote our shared vision• Empower alliance members and community leaders to advocate for our shared vision




