Responsibilities

• Marketing and communications strategy
• - Develop, implement and evaluate the marketing and communications plan aligned to the Hospice’s strategic priorities.
• - Identify opportunities to increase profile, awareness, engagement, service uptake and income through integrated marketing campaigns.
• - Monitor communication trends and sector best practice, recommending innovative approaches where appropriate.
• - Responsible for effectively managing the marketing and communications budget.
• - Prepare regular reports demonstrating performance against agreed objectives and key performance indicators.
• Brand management
• - Act as guardian of the Primrose Hospice brand.
• - Ensure consistency of messaging, design and tone across all communications.
• - Support the development and implementation of brand guidelines.

Requirements

• GCSE English and Maths (or equivalent).
• Relevant qualification in marketing, communications, PR, journalism or a related discipline, or equivalent professional experience.
• Experience in a marketing, communications, PR or digital marketing role.
• Experience planning and delivering multi-channel marketing campaigns.
• Experience managing social media platforms and wordpress websites.
• Experience creating engaging written content for diverse audiences.
• Experience using email marketing platforms and digital communication tools.
• Experience monitoring and evaluating campaign performance.
• Experience working with a range of stakeholders and building positive relationships.
• Essential knowledge and skills: Excellent written and verbal communication skills.

Preferred

• Desirable experience
• Experience working within a charity, healthcare or hospice environment.
• Experience using CRM systems.
• Experience in media relations and public affairs.
• Experience shooting and editing videos using Adobe Premiere Pro or other video editing software.
• Experience working with designers, photographers and external agencies.
• Knowledge of fundraising communications.

Benefits

• Company pension
• On-site parking
• Sick pay
• Work from home