Responsibilities

• The Digital Communications Manager will provide strategic leadership on digital communications, identifying opportunities to grow and develop our online presence and working creatively to engage key audiences.
• Meaning that you’ll have the opportunity to shape how people experience and understand the Cairngorms National Park online, bringing fresh ideas and confidence to a role with real visibility and purpose.
• As the postholder you will help position the organisation – and the wider Cairngorms National Park – as a leader in tackling the nature and climate crisis, as well as a champion for local communities and for a range of key stakeholders.
• Giving you the chance to use your expertise to support work that matters, helping tell powerful stories in a way that inspires action and pride.
• In this role you will take a strategic and collaborative approach to managing the suite of National Park and Park Authority digital channels, helping increase understanding of – and support for – our work.
• Channels and content should be tailored for specific audiences across the National Park (visitors, land managers, local businesses, residents etc) and maintained to the highest standard.
• Meaning that you’ll be trusted to lead a varied and high-impact digital portfolio, making sure different audiences can easily connect with the Park Authority’s work in ways that feel relevant, accessible and engaging.
• Reporting to the Head of Communications and Engagement, you will line manage staff looking after social media, the website and Cairngorms 2030 communications.
• Providing you the opportunity to step into a supportive leadership role where you can guide and develop talented colleagues, while working closely with senior communications leads to deliver shared priorities.
• You will play a key role in providing training and support for individuals across the organisation in the effective use of digital communications channels.

Requirements

• Experience of delivering digital marketing / public relations campaigns to engage with key audiences, applying relevant market research and strategic communications frameworks.
• Sound understanding of social media channels, digital first approaches and awareness / experience of emerging new media technologies.
• Experience managing and developing websites, working closely with a third-party website developer and managing associated budgets.
• Excellent project management skills, able to manage demanding workloads and delegate where appropriate.
• Strong writing, proofreading and copyediting skills and attention to detail, and experience in content creations including video editing.
• IT literate, including experience of using social media management tools (eg Sprout) and knowledge of open-source content management systems (eg Craft or Wordpress).
• Excellent communication skills, both presentation and written, with the ability to persuade others to support Park Authority campaigns.
• Experience of line managing team members and supporting their personal and professional development.
• Good proactive networker outside and inside the organisation, and ability to interact confidently with different audiences and work in partnership.
• Sound judgement, initiative, vision and drive to develop and guide the role and the work of the team.

Benefits

• CNPA Benefits: 25 days annual leave, increasing to 30 days with service, plus Public Holidays Professional development Flexible working Cycle to work scheme Use of pool cars Civil service pension scheme – some of the benefits include: member contribution rates among the lowest in the public sector tax relief on your contributions generous employer contributions a secure, inflation-proof pension for life, with no investment uncertainty the option of tax-free lump sum on retirement potential access to ill health and injury benefits if you become too ill to work life assurance cover benefits for loved ones and dependants options to increase your pension keeping all your pensions in one place by transferring in a pension you have built up elsewhere support from our trusted charity partners