Responsibilities

• The Marketing & Communications Officer will take ownership of the school’s marketing strategy, digital presence, public relations and brand consistency.
• Develop and present a structured Marketing Strategy & Development Plan aligned to pupil recruitment priorities
• Map and strengthen the full admissions journey (enquiry → visit → offer → acceptance)
• Identify growth opportunities at key entry points, particularly Nursery and Reception
• Monitor competitor positioning and recommend differentiation strategies
• Establish clear KPIs and provide termly impact reporting
• Contribute to long-term brand and sustainability planning
• A central part of this role is proactively raising the school’s profile beyond social media.
• Draft and distribute press releases celebrating school successes
• Build relationships with local media and journalists

Requirements

• Has experience managing social media (Instagram essential)
• Is confident drafting press releases and engaging with media
• Is organised, self-motivated and proactive
• Is comfortable working within a safeguarding-led environment
• Experience developing marketing strategies
• PR or media engagement experience
• Video creation and editing skills
• Familiarity with website CMS platforms
• Experience within education or a community-focused organisation
• 15 hours per week

Preferred

• Desirable EXPERIENCE