Marketing Communications Manager

Responsibilities

• To develop and deliver the organisation’s marketing and brand strategy, leading campaigns that strengthen reputation, increase engagement and support growth.
• The role uses insight, data and stakeholder relationships to drive impactful marketing activity and evaluate performance to ensure measurable results.
• Campaigns inclusive of recruitment, wellbeing and employee value proposition campaigns.
• Manage website content, governance and content management processes, ensuring digital activity follows best practice.
• Improve audience journeys, engagement and conversion. And effectively use SEO, tracking and performance insight.
• Act as brand guardian, maintaining brand assets, toolkits and content libraries and supporting colleagues to apply the brand and tone of voice consistently.
• Create and oversee accessible, audience-focused digital and print content, including campaigns, articles, statements, media releases, email communications and website content.
• Build effective working relationships across the organisation and with external stakeholders, providing clear marketing and communications advice, guidance and training to support shared priorities and consistent delivery.
• Plan and coordinate multiple marketing projects and priorities, working with internal and external contributors to deliver agreed activity on time, within budget and to the required standard.
• Ensure marketing and communications activity complies with GDPR, accessibility, copyright and relevant marketing regulations, while promoting inclusive, ethical and values-led communication.

Requirements

• Significant experience of developing and delivering marketing and communications strategies, plans and integrated campaigns aligned with organisational objectives.
• Desirable criteria - Experience of working in adult social care, housing, health or another regulated service environment.

Preferred

• - A relevant professional qualification or equivalent demonstrable experience in marketing, communications, public relations, digital marketing or a related discipline.
• - Experience of working in adult social care, housing, health or another regulated service environment.

Benefits

• St. Anne's wants to reward its employees for their hard work.
• Employee benefits include;
• - New pay framework launched in 2025. Rewarding the dedication and work of staff across the charity. Potential increases after 6 months, 2.5 & 5 years.
• - Rising annual leave each year to a maximum of 33 days (including statutory holidays)
• - 24 Hour Employee Assistance Programme
• - Continuous opportunities for ongoing training and career development
• - Cycle To Work scheme
• - Refer A Friend recruitment initiative
• - Flexible working opportunities (where applicable) upon successful completion of probation period
• - Group Personal Pension Scheme