Marketing Communications Executive

Wirral, UK (Hybrid)

£26K/yr – £30K/yrMid Level1+ years expFull time

Posted 1 month ago

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Job Summary

End-to-end marketing ownership across campaigns, content, SEO and analytics with cross-functional collaboration.

  • Own cross-channel campaigns from planning through measurement for both B2C and B2B audiences.
  • Own content, SEO/SEM execution, and performance analytics to drive organic and paid impact.
  • Collaborate with teams and agencies to deliver assets, conduct market research, and keep calendars on track.

Job Description

  • Plan, execute, and monitor integrated marketing campaigns across digital and offline channels, targeting B2C and B2B audiences.
  • Develop and manage content for websites, blogs, email newsletters, and social media platforms.
  • Implement and optimise SEO strategies to improve organic search rankings and website traffic.
  • Manage paid advertising campaigns (SEM) across display, search, and social platforms.
  • Analyse campaign performance using tools such as Google Analytics, Google Search Console, and Meta Business Suite.
  • Collaborate with internal teams and external agencies to deliver creative assets and campaign materials.
  • Conduct market and competitor research to inform marketing strategies.
  • Support event planning, promotional activities, and PR initiatives. Maintain the marketing calendar and ensure timely execution of campaigns.
  • Act at all times within the Company’s rules, policies, procedures, and financial regulations.
  • Observe and comply with employees’ obligations under Health and Safety policy and law.
  • Apprenticeship or degree level qualifications in Marketing, Digital Media, Communications, or a related field (or equivalent experience)
  • 1–2 years of experience in a marketing or digital marketing role
  • Experience of working in agency / multi-client account environments
  • Strong understanding of SEO, SEM, and GEO-targeting strategies
  • Experience with Google Ads & Google Analytics
  • Experience with Meta Ads Manager (Facebook/Instagram)
  • Experience with Mailchimp or similar email platforms
  • Experience with WordPress or other CMS platforms
  • Experience with Canva or Adobe Creative Suite
  • Excellent written and verbal communication skills
  • Experience in behaviour change campaigns (preferred).
  • Company pension
  • Enhanced maternity leave
  • Free parking
  • On-site parking
  • Paid volunteer time
  • Sick pay
  • Work from home
ICE Creates Ltd. logo

ICE Creates Ltd.

A national, independent, award-winning BEHAVIOURCHANGE and People Development company, we solve real-world problemsWe support Governments and Regions to keep their populations healthier, happier and resilient, making our society more economically sustainable.We Co-CREATE POWERFUL, INTEGRATED BEHAVIOUR CHANGE THAT WORK?We bring together bespoke teams of specialists and people with lived experience to unpack issues, co-create solutions and engage people to deliver outcomes. Our work is anchored in Insight, our interventions are Co-designed and our Engagement connects with people in ways that are natural and supportive for them and using interventions that drive sustainable shifts in behaviours. Across the globe we are facing vast challenges. From climate change, increasing obesity to financial poverty, workforce challenges, so much is routed in our behaviour. Our approach is person centred and outcomes driven, meaning we always deliver and evidence the impact of our work both in terms of individual change and socio-economic change.

Founded in 1999
Merseyside, England, GBR
258 employees (6 in marketing)

Traffic Signals

Monthly Visitors
1.7K
Traffic Source Mix
Search
45.3%
Direct
26.3%
Referral
7.2%
Social
19.9%
Paid
1.1%

Headcount Trend

Current headcount: ~258

Marketing Team

Marketing Team Size
6 (2% of company)