MARKETING AND COMMERCIAL MANAGER

Responsibilities

• Develop and implement marketing and commercial strategies to increase revenue and business growth.
• Conduct market research and monitor customer trends, competitor activity and pricing.
• Plan and manage digital marketing, social media, advertising and promotional campaigns.
• Build relationships with corporate clients, event organisers, suppliers and business partners.
• Identify new commercial opportunities, partnerships and revenue streams.
• Negotiate contracts, pricing arrangements and supplier agreements.
• Manage marketing budgets and evaluate campaign performance and return on investment.
• Analyse sales and financial data and prepare reports for senior management.
• Support the promotion of hospitality services, special offers, events and seasonal packages.
• Ensure consistent branding and effective communication across all marketing channels.

Requirements

• A relevant degree or professional qualification in marketing, business management, communications or a related discipline
• Relevant experience in marketing, commercial management or business development, preferably within the hospitality sector
• Strong knowledge of digital marketing, social media, advertising and brand management
• Experience in developing and implementing marketing and commercial strategies
• Strong market research, data analysis and report-writing skills
• Experience managing marketing budgets and measuring campaign performance and return on investment
• Excellent communication, presentation, negotiation and relationship-management skills
• The ability to identify new business opportunities, partnerships and revenue streams
• Experience supervising staff and coordinating workloads to meet targets and deadlines
• Strong organisational and project-management skills, with the ability to manage multiple campaigns