Senior Digital Marketing Specialist - fixed term 12m contract
Torchbox Ltd
Bristol, UK (Remote)
£34K/yr - £44K/yrIn-houseFixed-TermSenior level
3 hrs ago
Marketing Co-Ordinator - Exeter
Exeter, Devon, UK (Unknown)
Salary Not AvailableEntry Level
Posted 4 months ago
Job Summary
Shape a blended marketing role that blends content creation with campaign support and cross-functional storytelling for the CWC group, owning a steady content cadence, web and SEO alignment, and impact reporting.
- Content and channel execution: own blogs, web content, and creator-driven assets that feed Sales and After Sales campaigns.
- Campaigns and enablement: support tactical marketing for Sales, After Sales, events, GDPR needs, and direct mail while tracking impact.
- Analytics and governance: report on open rates, CTR, conversions, and learnings for board updates and cross-team sharing.
Job Description
Responsibilities
- drive brand awareness and lead generation by creating engaging content, including blogs, across the CWC portfolio.
- support Sales and Aftersales teams through targeted tactical marketing campaigns that contribute to business growth.
- assist with a range of marketing activities, including events, GDPR compliance, eMarketing and direct mail initiatives.
- Implementation of a content calendar to support Sales and After Sales campaigns and marketing activities.
- create and schedule content in line with content calendar, taking into account key requirements from the manufacturer and market indicators.
- create and maintain engaging web content in line with manufacturer standards and key SEO/GEO focuses.
- ensure all outgoing material is professional, proof-read, legally compliant and aligned to mandated brand guidelines.
- liaise with and co-ordinate engaging content via videographers, photographers and influencers.
- support with analysing and reporting on individual activities, tracking openers, CTR, engagement and conversions.
- where applicable, support the business with advertising and PR opportunities (organic and paid).
- provide reporting and insights when required for marketing board meetings.
- share key learnings and best practices with the marketing team.
- assist on new projects and support the team as per the needs of the team and business (including eMarketing, GDPR, event, graphic, and direct mail support).
- champion culture changes across all businesses.
- communicate clearly, regularly and promptly with colleagues across all business areas.
- communicate the CWC culture of quality and excellence through channels of influence.
- engages with and delivers initiatives that support the CWC customer journey and Core Objectives.
- identify training and development needs for yourself as part of the performance management process.
- act and respond flexibly to meet the needs of the business.
- ensure all capital outlay is authorised by a line or dept manager.
City West Country
City West Country Limited (CWC) is a privately owned organisation with more than 40 years of experience in the motor industry. CWC operate various brands spanning across the South West of England from Taunton to Truro, including fleet and retail sales of new and used cars, used vans sales, servicing, MOT and repair for cars and vans, and rental vehicles.
Marketing Team
Marketing Team Size
6 (8% of company)
Traffic Signals
Monthly Visitors
11.4K
Traffic Source Mix
Search
50%
Direct
35%
Referral
9.2%
Social
4.2%
Paid
1.1%
Headcount Trend
Current headcount: ~73
News about City West Country
Links
This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.
