Marketing Campaigns Manager

Birmingham, UK (Unknown)

£36K/yr – £39K/yrMid LevelFull time

Posted 2 weeks ago

Job Summary

Own and drive integrated postgraduate marketing campaigns across PGT, CPD and international recruitment, leading multi-channel activity and using insights to optimise performance and ROI across recruitment.

  • Own the postgraduate portfolio marketing and position the university as a destination for lifelong learning
  • Leverage market insights and analytics to inform decision making and maximise ROI across recruitment activities

Job Description

Responsibilities

  • Lead integrated marketing activity supporting postgraduate taught (PGT), CPD and international student recruitment markets.
  • Lead multi-channel campaigns spanning digital advertising, content marketing, CRM communications, social media, email marketing and web content.
  • Take ownership of postgraduate portfolio marketing helping to position Birmingham Newman University as a destination for lifelong learning and professional development.
  • Use market insight, competitor intelligence and campaign analytics to drive performance, inform decision-making and maximise return on investment across recruitment activities.
  • Experience of campaign planning, digital marketing, CRM-led communications, data analysis and stakeholder management.

Requirements

  • experience of campaign planning
  • digital marketing
  • CRM-led communications
  • data analysis
  • stakeholder management

Preferred

  • Experience within higher education and international student recruitment would be particularly advantageous

Benefits

  • 35 days annual leave entitlement plus bank holidays (pro rata for part time posts)
  • pension scheme
  • chaplaincy and spiritual care
  • library services
  • free on-site parking
  • discounted travel scheme
  • cycle to work scheme
  • employee assistance programme
  • occupational health and counselling services
  • staff development opportunities

Salaries

Posted range

£36K/yr – £39K/yr

Taken straight from the job posting.

Campaign Marketing median pay in the United Kingdom

£45K/yr

Most pay falls between £38K and £55K. Based on 30 salaries.

See all Newman College salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)
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Marketing Campaigns Manager

Newman College · Birmingham, UK · Unknown