Responsibilities

• Implement campaigns across employer acquisition and member engagement activity.
• Create engaging content for websites, emails, blogs, webinars and case studies tailored for the employer and member audiences and the appropriate channels.
• Deliver high performing and optimised campaigns, and activity to engage and support member activity as well as attract Authorised Training Employers.
• Working with the Senior Marketing Campaigns Manager, New Employers and New Members plan, develop and deliver social media activity, overseeing reporting and analysis. Work with in-house teams and agencies to create engaging campaign content to reach relevant audiences - via paid and organic activity.
• Support with the implementation, measurement and evaluation of Pathways campaigns to attract new members

Requirements

• Experience of digital marketing activity
• Skills and experience in analysis of key digital metrics and measurements
• Experienced user of email platforms, preferably DotDigital, and CMS systems with demonstrable experience in the delivery of digital marketing/communication plans
• A high standard of written English including, excellent proof reading, communication, copywriting, planning

Preferred

• Experience of B2B or membership marketing is preferred

Benefits

• A generous 9% pension
• Healthcare cash plan
• Private Medical Insurance
• Life assurance at 4x your salary
• 24 days' holiday, and the option to buy or sell extra days
• Hybrid working
• Everyday savings through gym discounts, travel loans, and retail perks
• Enhanced family leave, including up to 6 months on full pay
• Ongoing wellbeing support, including access to CABA
• A paid day each year to volunteer for a cause that matters to you