Responsibilities

• Support the planning and delivery of integrated B2C campaigns across email, paid media, web, content, and events
• Execute multi-channel campaigns from concept through launch, ensuring timely delivery and alignment with performance goals
• Develop compelling, customer-focused messaging and creative to drive engagement
• Create and optimize emails, landing pages, forms, and nurture journeys to improve engagement and conversion across the funnel
• Manage and maintain campaign content and assets across digital channels
• Track and analyze campaign performance, identifying insights to optimize results and maximize ROI
• Support test-and-learn initiatives to continuously improve campaign effectiveness
• Collaborate with cross-functional teams to deliver cohesive, integrated campaigns
• Support the promotion of webinars, events, and key marketing initiatives
• Contribute ideas and energy to a high-performing marketing team

Requirements

• 2+ years’ experience in B2C marketing
• Proven experience delivering multi-channel marketing campaigns across digital channels
• Strong copywriting skills with the ability to engage audiences and drive conversion
• Data-driven mindset with confidence using insights to optimize campaign performance
• Commercially focused, with a clear understanding of performance metrics and ROI
• Highly organized, with the ability to manage multiple campaigns in a fast-paced environment
• Proactive, self-starter with a test-and-learn mindset and continuous improvement approach
• Collaborative team player who contributes positively and brings energy and ideas

Nice to Have

• Experience with creative design and video production tools (e.g., Canva, Adobe Creative Suite, CapCut)
• Curiosity and enthusiasm for leveraging AI tools (e.g., Claude) to enhance marketing effectiveness and performance
• Experience using email marketing and automation platforms (e.g., HubSpot, Marketo)
• Experience working with Salesforce CRM or similar customer relationship management systems
• Industry knowledge across legal, education, and/or technology sectors

Benefits

• 25 days annual leave + bank holidays
• Pension contributions
• Private Health Insurance
• Employee Assistance Programme
• Season Ticket Loan
• Optical care benefits
• Mobile phone expense reimbursement