Responsibilities

• Plan, develop and deliver integrated multi-channel marketing campaigns.
• Lead and implement the organisation’s digital marketing strategy.
• Drive website performance, SEO, analytics and conversion optimisation.
• Develop AI-enabled search and digital visibility strategies.
• Partner with the KSO Business Unit to support commercial growth objectives.
• Use marketing data and analytics to provide actionable business insights.
• Manage and develop a Marketing Executive and Digital Marketing Apprentice.
• Collaborate with internal stakeholders and external agencies to deliver impactful marketing activity.

Requirements

• Proven experience delivering integrated marketing campaigns.
• Strong expertise in digital marketing, SEO, website optimisation and lead generation.
• Hands-on experience with GA4, SEMrush, Google Search Console and related analytics tools.
• A track record of improving organic search performance and website traffic.
• Strong stakeholder management and project delivery skills.
• Experience coaching, mentoring or managing team members.
• Excellent communication skills and a commercial, customer-focused mindset.

Benefits

• ?25 days’ holiday (rising to 29) with the opportunity to buy & sell extra leave.
• Flexible working hours, on-site gym, restaurant, free parking and a discounted on-site nursery.
• The opportunity to take a paid day out of the office, volunteering for our charity partners or a cause of your choice
• Company matched pension, life assurance, a cycle2work scheme, 15 weeks’ fully paid maternity, adoption and shared parental leave, paternity pay of two weeks…and plenty more.
• Voluntary benefits designed to suit your lifestyle – from discounts on retail and socialising, to health & wellbeing, travel and technology
• Fera operates a LTIP ( Long Term Incentive Plan) under which all employees are awarded points towards shares in the Employee Benefits Trust on an annual basis. The Employee Benefits Trust holds shares on behalf of our employee, at the point of an equity event the shares will realise a cash value.