Responsibilities

• Manage and optimise Wolfspeed's Salesforce Marketing Cloud Account Engagement (Pardot) platform, including engagement programs, segmentation strategies, lead scoring models, automation rules, forms, landing pages, and email campaigns.
• Build and deploy campaign assets including personalised emails, workflow automation, audience segmentation, dynamic content, data routing, and campaign tracking to support global marketing initiatives.
• Partner with Marketing Communications, Digital Marketing, Sales Operations, Analytics, and Web teams to develop audience engagement strategies, account-based marketing programs, and lead nurturing activities.
• Monitor campaign performance, audience engagement, and funnel effectiveness using Power BI, Google Analytics, and Salesforce reporting, providing actionable recommendations to improve results.
• Maintain data governance and platform integrity by supporting lead management processes, ensuring accurate Salesforce synchronisation, troubleshooting automation issues, and improving data quality.

Requirements

• Bachelor's degree in Marketing, Business, Information Systems, Communications, or a related field, or equivalent professional experience.
• Minimum of 2 years' hands-on experience administering and optimising Salesforce Marketing Cloud Account Engagement (Pardot) in a marketing operations, marketing automation, or technical marketing role.
• Salesforce Certified Marketing Cloud Account Engagement Consultant certification.
• Strong understanding of email marketing best practices, audience segmentation, lead management processes, and marketing automation workflows.
• Proficiency in HTML and CSS for email template development and campaign deployment.
• Experience working with reporting and analytics tools such as Power BI, Google Analytics, Salesforce Reports, or similar platforms.
• Strong analytical and problem-solving skills with a high level of attention to detail and commitment to data quality.
• Demonstrated ability to troubleshoot technical issues related to campaign execution, automation workflows, system integrations, and lead routing.
• Excellent communication and stakeholder management skills with the ability to work effectively across Marketing, Sales, and Operations teams.
• Ability to manage multiple projects and deadlines in a fast-paced global environment.

Preferred

• Experience supporting Account-Based Marketing (ABM) programs and complex B2B lead nurturing campaigns.
• Knowledge of Salesforce CRM architecture, lead lifecycle management, and marketing-to-sales handoff processes.
• Experience developing advanced reporting dashboards and translating campaign data into actionable business insights.