Responsibilities

• Build, launch, and manage email campaigns and automated customer journeys across the lifecycle, including onboarding, cross-/upsell, reactivation, and retention.
• Execute in partnership with our Studio team email campaigns and support journey orchestration in Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO).
• Apply audience segmentation and behavioral data to enable targeted and personalized communication based on segmentation strategy.
• Implement dynamic content, product recommendations, and educational & promotional messaging aligned with customer lifecycle stage.
• Monitor campaign performance and track key KPIs (e.g., open rate, CTR, conversions, attributed revenue), identifying opportunities for optimization to drive bigger business impact.
• Support A/B testing and experimentation to improve campaign effectiveness and engagement.
• Collaborate with marketing, sales, and Studio teams to ensure campaigns support customer engagement and commercial objectives.
• Ensure campaign quality, accuracy, and timely delivery across all programs.
• Actively drive marketing opt-in growth increasing our customer base reach.
• Maintain data quality and support proper audience selection and segmentation within marketing systems.

Requirements

• Advanced Degree plus 3 years of experience, or Bachelor's Degree plus 5 years of experience, preferably in scientific, healthcare or B2B industries
• Preferred Fields of Study: Marketing, Business, Communications, Life Sciences or related field
• Marketing certifications valued (e.g. Digital Marketing, Marketing Automation, Analytics)
• Digital marketing expertise across multiple channels (email, social, web, search)
• Demonstrated ability to develop and execute integrated marketing campaigns and programs
• Proficiency with marketing automation platforms (e.g. Eloqua, Adobe, Marketo) and CRM systems
• Advanced analytical skills with ability to derive insights from campaign data and metrics
• Experience with project management tools and methodologies
• Strong collaboration and communication skills for working with cross-functional teams
• Ability to manage multiple projects simultaneously while meeting deadlines