Responsibilities

• Build out workflows, rules and logic for automated customer communications and personalised messaging.
• Collaborate with marketing and fundraising teams to design supporter journeys aligned to organisational objectives.
• Support integration of Dotdigital with CRM (Salesforce) and CMS (Drupal), ensuring seamless supporter experiences.
• Monitor deliverability, engagement metrics, and data quality, providing insight to optimise performance.
• Manage campaign testing (A/B and multivariate), sharing insights and embedding best practice.
• Ensure campaigns are compliant with GDPR, PECR, and internal data governance.
• Train and enable colleagues to use Dotdigital effectively, building capability across teams.
• Act as first-line support for Dotdigital users, escalating issues to product owner or vendor as needed.
• Contribute to continuous improvement by identifying opportunities for innovation in supporter engagement and dynamic segmentation.
• Carry out responsibilities in line with Save the Children\'s safeguarding policy and risk management framework.

Requirements

• Strong knowledge of Dotdigital (or comparable Customer Engagement Platforms (CEPs) such as Salesforce Marketing Cloud, Adobe Campaign, Braze, etc.)
• Experience of driving product adoption (internally), improving retention and increasing supporter growth.
• Understanding of supporter journeys, lifecycle marketing, and personalisation.
• Hands-on experience designing and delivering automated journeys, campaigns, and personalisation.
• Strong understanding of segmentation, data structures, and supporter lifecycle marketing.
• Familiarity with GDPR, PECR, and data protection in marketing.
• Ability to manage vendor relationships and drive value from technology partnerships.
• Strong analytical skills, with experience using engagement and deliverability data to optimise performance.
• An excellent communicator, able to translate technical capabilities into business value.
• Works well independently and supports a wider team.
• Adapts to and solves challenges, quickly and efficiently.
• Strong stakeholder management skills, able to balance competing priorities.
• Curious, innovative, and solutions-focused.
• Highly organised, with the ability to manage multiple priorities.
• Desirable: HTML/CSS for email template editing (already noted under nice_to_have)
• Experience in non-profit fundraising or campaigning is desirable but not essential (not required)

Preferred

• Ideally familiarity with SEO/web journeys to support integrated digital experience and knowledge of HTML/CSS for email template editing (Desirable)
• Experience in non-profit fundraising or campaigning is desirable but not essential