Marketing Automation Specialist at Save the Children UK | London, UK

Marketing Automation Specialist

London, UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 3 months ago

Job Summary

Own end-to-end Dotdigital operations for supporter journeys, integrating CRM and CMS, while driving data-driven engagement and compliance at scale.

Growth Infrastructure: Build automated journeys and personalization rules to orchestrate targeted supporter experiences.
Marketing Ops: Integrate Dotdigital with Salesforce and Drupal, ensure data quality, deliverability, and seamless experiences.
Engagement Optimization: Run A/B and multivariate tests, analyse results, and iterate to lift engagement and retention.

Job Description

Responsibilities

Build out workflows, rules and logic for automated customer communications and personalised messaging.
Collaborate with marketing and fundraising teams to design supporter journeys aligned to organisational objectives.
Support integration of Dotdigital with CRM (Salesforce) and CMS (Drupal), ensuring seamless supporter experiences.
Monitor deliverability, engagement metrics, and data quality, providing insight to optimise performance.
Manage campaign testing (A/B and multivariate), sharing insights and embedding best practice.
Ensure campaigns are compliant with GDPR, PECR, and internal data governance.
Train and enable colleagues to use Dotdigital effectively, building capability across teams.
Act as first-line support for Dotdigital users, escalating issues to product owner or vendor as needed.
Contribute to continuous improvement by identifying opportunities for innovation in supporter engagement and dynamic segmentation.
Carry out responsibilities in line with Save the Children's safeguarding policy and risk management framework.

Requirements

Strong knowledge of Dotdigital (or comparable Customer Engagement Platforms (CEPs) such as Salesforce Marketing Cloud, Adobe Campaign, Braze, etc.)
Experience of driving product adoption (internally), improving retention and increasing supporter growth.
Understanding of supporter journeys, lifecycle marketing, and personalisation.
Hands-on experience designing and delivering automated journeys, campaigns, and personalisation.
Strong understanding of segmentation, data structures, and supporter lifecycle marketing.
Familiarity with GDPR, PECR, and data protection in marketing.
Ability to manage vendor relationships and drive value from technology partnerships.
Strong analytical skills, with experience using engagement and deliverability data to optimise performance.
An excellent communicator, able to translate technical capabilities into business value.
Works well independently and supports a wider team.
Adapts to and solves challenges, quickly and efficiently.
Strong stakeholder management skills, able to balance competing priorities.
Curious, innovative, and solutions-focused.
Highly organised, with the ability to manage multiple priorities.
Experience in non-profit fundraising or campaigning is desirable but not essential
Ideally familiarity with SEO/web journeys to support integrated digital experience and knowledge of HTML/CSS for email template editing (Desirable) - already covered in nice_to_have?

Preferred

Ideally familiarity with SEO/web journeys to support integrated digital experience and knowledge of HTML/CSS for email template editing (Desirable)
Experience in non-profit fundraising or campaigning is desirable but not essential

Benefits

Flexible Working - We are happy to discuss flexible working options at interview.

Save the Children UK

Save the Children exists to help every child reach their full potential. In more than 100 countries including the UK, we help children stay safe, healthy and keep learning. We lead the way on tackling big problems like pneumonia, hunger and protecting children in war, while making sure each child’s unique needs are cared for. We find new ways to reach children who need us most, no matter where they’re growing up. For a century, we’ve stood up for children and made sure their voices are heard. We wrote the treaty that sets out the rights of every child, and we’ve been upholding them every day since.We know we can’t do this alone. Together with children, supporters and partners, we work to help every child become who they want to be.

Founded in 1919

London, England, GBR

4.6K employees (225 in marketing)

jobs.savethechildren.org.uk