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Marketing Analytics Jobs in California

48 marketing jobs

13 days ago

Senior Marketing Data Scientist

EXL

San Francisco, CA (Hybrid)Full time$130K/yr – $150K/yr

2 weeks ago

Associate Director of Direct Marketing and Analytics (0462U), University Development and Alumni Relations #89207

University of California, Berkeley

Berkeley, CA (Hybrid)Full time$130K/yr – $140K/yr

2 weeks ago

Sr. Marketing Insights Analyst

Pilot

San Francisco, CA (Hybrid)Full time$126K/yr – $170K/yr

2 weeks ago

Sr. Marketing Analytics Analyst

Pilot

San Francisco, CA (Hybrid)Full time$126K/yr – $170K/yr

2 weeks ago

Sr. Data Analyst, Marketing

Pilot

San Francisco, CA (Hybrid)Full time$126K/yr – $170K/yr

2 weeks ago

Global Associate Director, Marketing Science

Adelphi Group

Los Angeles, CA (Hybrid)Full time$70K/yr – $125K/yr

2 weeks ago

Marketing Data Analyst, Fandango

Versant Media

Universal City, CA (Hybrid)Full time$70K/yr – $90K/yr

2 weeks ago

Marketing Analyst (LA Times Studios)

Los Angeles Times

El Segundo, CA (On-site)Full time$71K/yr – $75K/yr

2 weeks ago

Data Scientist, Marketing

Harvey

San Francisco, CA (On-site)Full time$170K/yr – $260K/yr

2 weeks ago

Manager, Performance Marketing, Ad Tech & Measurement

Airwallex

San Francisco, CA (Hybrid)Full time$110K/yr – $170K/yr

3 weeks ago

Marketing Data & Analytics Strategy Manager (R6054)

Shield AI

San Mateo, CA (On-site)Full time$150K/yr – $230K/yr

3 weeks ago

Senior Manager, Marketing Science

Icon Media Direct

Los Angeles, CA (On-site)Full time$100K/yr – $130K/yr

3 weeks ago

Marketing Data Scientist

SoFi

San Francisco, CA (Unknown)

3 weeks ago

Marketing Analytics Manager

Twist Bioscience

South San Francisco, CA (Hybrid)Full time$157K/yr – $198K/yr

3 weeks ago

Director, Business Analytics

Omnicom

Los Angeles, CA (On-site)Full time$140K/yr – $170K/yr

4 weeks ago

Manager, Data Science (Marketing)

GoFundMe

San Francisco, CA (Hybrid)Full time$202K/yr – $303K/yr

4 weeks ago

Senior Marketing Analyst

amplitude

San Francisco, CA (On-site)Full time$167K/yr – $251K/yr

5 weeks ago

Senior Director, Growth + Marketing Analytics

goop Kitchen

Los Angeles, CA (On-site)Full time$183K/yr – $206K/yr

5 weeks ago

Senior Research Data Scientist, Ads Insight and Measurement

Google

Mountain View, CA (On-site)Full time$174K/yr – $252K/yr

5 weeks ago

Principal Marketing Scientist, Level 6

Snap Inc.

Los Angeles, CA (Hybrid)Full time$178K/yr – $313K/yr

Marketing Analytics jobs in California

Responsibilities

Drive the growth of business and member products by developing comprehensive marketing strategies, which includes data analysis, model creation, strategy development, and performance monitoring across all channels.
Collaborate with marketing managers, channel owners, business leads and external partners to identify and strategize on new opportunities and initiatives.
Analyze and measure the effectiveness of the marketing strategies, including funnel efficiency (click to convert), CPA (cost per acquisition) and ROI (return on investment), to provide data-driven recommendations and drive informed actions.
Design, analyze, and interpret experiments (A/B tests, quasi-experiments) to inform marketing and growth decisions.
Design and validate the complete campaign lifecycle, including process flow, data pipeline, model scoring, and execution, in collaboration with the campaign execution team to ensure timely and accurate campaign selections.
Define key performance indicators (KPIs), design reporting framework and develop self-service dashboards that provide clear visibility into product and business performance.
Manage the end-to-end Direct Mail (DM) campaigns, including pre-screened (PS) and invitation-to-apply (ITA) across products. This encompasses identifying the underwriting, marketing and suppression rules, clearly defining the data source and logic, executing the code, validating the result and file ingestion, managing the approval process and tracking the campaign performance.
Perform deep-dive analyses across funnels, user behavior, monetization, and retention to identify growth and efficiency opportunities.
Transform business objectives into data-driven, actionable tactics and campaigns that generate immediate results and establish a robust foundation for sustained growth.
Fulfill partner requests promptly by providing timely analysis, adeptly navigating ambiguity, and focusing on solution-oriented approaches.

Requirements

Bachelor's degree in computer science, Math, Physics, Engineering, or a quantitative field required; Master's degree preferred.
8+ years of experience in data science/analytics role (Manager preferred over Analyst)
Strong communication skills and comfort working directly with Product and Business leaders
Direct mail experience. Ability to manage the campaign planning, forecasting, selection and execution process for the DM campaign followed by robust monitoring
Strong programming skills in SQL, Python/R and proficiency in Tableau
Experience in growth, lifecycle, or funnel optimization problems
Experience building data pipelines with Airflow, preferably in Snowflake.
Demonstrated experience with experimentation design, hypothesis testing, and statistical analysis
Knowledge of statistical modeling or machine learning is a plus.
Ability to operate effectively in ambiguous, fast-moving product environments

Marketing Analytics Jobs in California

Senior Marketing Data Scientist

Associate Director of Direct Marketing and Analytics (0462U), University Development and Alumni Relations #89207

Sr. Marketing Insights Analyst

Sr. Marketing Analytics Analyst

Sr. Data Analyst, Marketing

Global Associate Director, Marketing Science

Marketing Data Analyst, Fandango

Marketing Analyst (LA Times Studios)

Data Scientist, Marketing

Manager, Performance Marketing, Ad Tech & Measurement

Marketing Data & Analytics Strategy Manager (R6054)

Senior Manager, Marketing Science

Marketing Data Scientist

Marketing Analytics Manager

Director, Business Analytics

Manager, Data Science (Marketing)

Senior Marketing Analyst

Senior Director, Growth + Marketing Analytics

Senior Research Data Scientist, Ads Insight and Measurement

Principal Marketing Scientist, Level 6

Marketing Analytics jobs in California

Marketing Analytics jobs in California

Senior Marketing Data Scientist

Associate Director of Direct Marketing and Analytics (0462U), University Development and Alumni Relations #89207

Sr. Marketing Insights Analyst

Sr. Marketing Analytics Analyst

Sr. Data Analyst, Marketing

Global Associate Director, Marketing Science

Marketing Data Analyst, Fandango

Marketing Analyst (LA Times Studios)

Data Scientist, Marketing

Manager, Performance Marketing, Ad Tech & Measurement

Marketing Data & Analytics Strategy Manager (R6054)

Senior Manager, Marketing Science

Marketing Data Scientist

Marketing Analytics Manager

Director, Business Analytics

Manager, Data Science (Marketing)

Senior Marketing Analyst

Senior Director, Growth + Marketing Analytics

Senior Research Data Scientist, Ads Insight and Measurement

Principal Marketing Scientist, Level 6

Senior Marketing Data Scientist

Job Summary

Job Description

Responsibilities

Requirements

EXL

Salaries

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People

Marketing Leadership

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Senior Marketing Data Scientist

Associate Director of Direct Marketing and Analytics (0462U), University Development and Alumni Relations #89207

Sr. Marketing Insights Analyst

Sr. Marketing Analytics Analyst

Sr. Data Analyst, Marketing

Global Associate Director, Marketing Science

Marketing Data Analyst, Fandango

Marketing Analyst (LA Times Studios)

Data Scientist, Marketing

Manager, Performance Marketing, Ad Tech & Measurement

Marketing Data & Analytics Strategy Manager (R6054)

Senior Manager, Marketing Science

Marketing Data Scientist

Marketing Analytics Manager

Director, Business Analytics

Manager, Data Science (Marketing)

Senior Marketing Analyst

Senior Director, Growth + Marketing Analytics

Senior Research Data Scientist, Ads Insight and Measurement

Principal Marketing Scientist, Level 6

Senior Marketing Data Scientist