Marketer: Indie Games

Brighton, Brighton and Hove, UK (Remote)

Salary Not AvailableMid LevelPart time

Posted 3 weeks ago

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Job Summary

Own market discovery and Steam focused growth for a new indie game, turning data into a plan, proving concepts, and building audiences before launch.

  • Market Discovery: synthesize data from Steam genres and niche signals to guide what to build and whom to target.
  • Early Validation: run smoke tests with concept storefronts and alpha trailers to seed wishlists and gauge interest.
  • Steam Growth Engine: own store presence from tagging and capsule art tests to festivals and creator outreach that fuels organic reach.

Job Description

Responsibilities

  • Identify Market Potential: Use data platforms (SteamDB, VG Insights, GameDiscoverCo) to analyse Steam genres, identify under-served market niches, and help our dev team decide what to build next.
  • Validate Ideas Early (Smoke Testing): Help us create concept storefronts, target hooks, and short alpha-trailers to test player interest and drive early wishlists before full production begins.
  • Own the Steam Funnel: Completely manage our store presence, from tag optimization and capsule art A/B testing to navigating Steam Next Fests.
  • Organic Content Creation: Cut gameplay clips and craft engaging, authentic short-form videos (TikTok, YouTube Shorts) that highlight our game mechanics.
  • Community & Creator Outreach: Establish our Discord/Reddit ecosystems and directly pitch our prototypes to the specific influencers and streamers who love our target genres.
Unusual Technologies logo

Unusual Technologies

Creative Programmers Developing & Coding Innovation From Design To Delivery. We specialise in bringing creative, immersive and high-tech solutions to every industry, including the academic, entertainment, arts and commercial sectors.Previous projects have utilised VR, AR, AI, Unity, 360 Video, Steam, Android, iOS, Blockchain, Web, AWS and WebGL technologies.

Founded in 2018
Brighton, England, GBR
5 employees (1 in marketing)

Traffic Signals

Monthly Visitors
1.2K

Headcount Trend

Current headcount: ~5

Marketing Team

Marketing Team Size
1 (20% of company)
Marketing Roles Posted (Last 30 Days)
2