Responsibilities

• Lead local execution of global marketing campaigns across the UK.
• Develop UK-specific marketing initiatives that support commercial priorities.
• Ensure brand consistency across all UK consumer touchpoints.
• Identify cultural moments and local opportunities to increase brand relevance.
• Partner closely with the UK Commercial Director and Sales team to support retail and on-premise growth.
• Develop retailer and customer-specific marketing materials.
• Execute local shopper marketing initiatives and account activations.
• Support distributor and customer presentations with commercial marketing assets.
• Coordinate UK sampling programs across retail and hospitality.
• Serve as the day-to-day marketing lead for BERO's UK agency partners.

Requirements

• 5–7 years of experience in brand marketing, trade marketing, PR, experiential marketing, or consumer marketing.
• Experience working with beverage, hospitality, food, lifestyle, or premium consumer brands.
• Strong understanding of the UK retail and hospitality landscape.
• Excellent project management and organizational skills.
• Strong relationship-building and communication skills.
• Comfortable managing agencies, vendors, and multiple stakeholders simultaneously.
• Entrepreneurial mindset with the ability to thrive in a fast-paced, growing business.

Preferred

• Experience launching or scaling brands in the UK market.
• Existing relationships across UK media, hospitality, or beverage industries.
• Experience managing PR agencies.
• Passion for hospitality, food & beverage, culture, and experiential marketing.