Responsibilities

• Drive and develop the team: Fostering a culture of trust, empowerment, and accountability, driving performance, efficiency, and continuous people’s development across Trade Marketing, Optical Trainer and In-Store Specialists Regional team.
• Drive Trade Marketing strategy, plan and execution: Defining and implementing plans aligned with Brand and Company guidelines across Northern Europe, ensuring excellence at POS (visibility, cross-selling, share of space, training) and delivery within timelines and budgets.
• Ensuring strong execution of POS activities (visibility, cross-selling, share of space).
• Oversee staff training and in-store excellence.
• Oversee visibility and customer activations.
• Maximize brand impact and customer engagement.
• Design and lead the training strategy for the region coordinating directly one local optical trainer and collaborating with global training team.
• Ensure proper planning, production, and implementation of tailor-made visibility solutions for key customers when needed.
• Lead the definition and execution of the sales event strategy, ensuring the achievement of business objectives fully respecting the assigned budget.
• Act as a strategic partner to Sales: Aligning trade initiatives with commercial priorities

Requirements

• Proven experience (8+ years) in Trade Marketing, Marketing and Sales within international and matrix organizations, preferably in FMCG, luxury, beauty or consumer goods industries.
• Strong business acumen with a solid understanding of sales dynamics, sell-out drivers and customer/channel strategies.
• Demonstrated experience in leading and developing teams, with a strong focus on leadership, coaching, empowerment, and building a culture of trust and accountability.
• Experience in managing cross-functional projects and working in close collaboration with Sales, Marketing and HQ functions.
• Strong analytical mindset with the ability to interpret data (sell-out, KPIs, market trends) and translate insights into actionable plans.
• Proven track record in budget management and delivering results in line with business objectives and ROI targets.
• Deep understanding of in-store execution excellence, including visibility, merchandising and customer experience.
• Excellent communication and stakeholder management skills, with the ability to influence different levels of the organization.
• Entrepreneurial mindset, with a proactive and solution-oriented approach.
• Willingness to travel across the Northern Europe region.

Preferred

• Experience in category management and assortment optimization across different markets and channels is a strong plus.
• Fluent in English; additional European languages are a plus.