Responsibilities

• Devise and deliver best-in-class, insight-driven year-round campaigns for our biggest non-fiction publications, repeat series brands and catalogue bestsellers
• Manage the non-fiction paid social media portfolio, devising and running advanced advertising campaigns for our biggest non-fiction releases and backlist catalogue across key platforms including Meta, Google suite, TikTok and Amazon
• Develop comprehensive audience, creative and offer test-and-learn frameworks to improve advertising and campaign efficiency
• Conduct keyword research to deliver keyword search optimisation across our non-fiction portfolio
• Conduct competitor research including out of category, spot new opportunities to maximise our non-fiction portfolio
• Generate detailed weekly, monthly and quarterly reports to present to the business to show effectiveness and deliver actionable insights from advertising campaigns and marketing activity. Track key metrics including CTR (Click-Through Rate), ATC (Add to Cart), attribution and conversion
• Proactively manage high profile talent/author and agent communications with effective and timely coordination with stakeholders, both internal and external, on marketing strategy and marketing plans
• Proactively manage high profile talent’s social media channels across the promotional book cycle to drive pre-order and sale
• Effectively manage year round marketing budget for your title list, using insight and analysis to effectively allocate investment to deliver growth and profitability
• Contributes to acquisition of new non-fiction books through sharing marketing cultural trend, social trend and influencer insight

Requirements

• Paid social media expert with years of hands-on experience of creating and running advanced level campaigns on Meta, TikTok, Google. Amazon desirable, but not a must.
• Excellent analytical and reporting skills with an ability to interpret complex data and translate insights into clear actions
• At least five years’ experience working in marketing or digital marketing in the Entertainment or Lifestyle industry is preferred (TV/Film, Brand, Publishing, Wellness, Digital Marketing agency etc)
• Experience with tools such as Semrush, Google Analytics, Google Trends/Keyword, Amazon Search Terms, TikTok Keyword Tool is preferred
• Experience in creating and delivering impactful storytelling content and creative (especially for online) to maximise digital campaigns
• Exceptional communication, presentation and stakeholder relationship management skills. Talent management preferable
• A proactive project manager who brings teams together, forward plans across the year and delivers to deadlines
• A confident senior voice who is immersed in the entertainment market and has a creative approach to spotting opportunities
• Confident mentor offering support and sharing expertise with the team
• Management experience preferable

Preferred

• Amazon desirable
• Management experience preferable
• Talent management preferable

Benefits

• Private health insurance
• Holiday purchase scheme
• Contributory pension scheme
• 28 days holiday plus bank holidays
• Lively social committee hosting regular events
• Group Life cover - including 24-hour GP service
• Company-funded gym membership for all trade staff
• Comprehensive staff training and mentorship programmes
• Flexible working and flexible hours from day one of employment
• Additional holiday allowance accrued for long service – and a full bonus week of holiday to celebrate your 10th year at BBUK