Responsibilities

• Strategy & Planning
• Own budget planning, forecasting, and pacing to meet CAC, ROAS, and pipeline targets.
• Collaborate with regional and product marketing teams to localize campaigns and ensure relevance across markets.
• Recommend new growth opportunities, audiences, and channels based on data-driven insights.
• Execution & Optimization
• Build and manage paid campaigns end-to-end: keyword/audience selection, ad copy, creative testing, and bid strategy.
• Continuously optimize for performance, leveraging testing frameworks (A/B, multivariate, holdout experiments) to improve CTR, CVR, and CPL.
• Monitor and report on campaign performance daily and weekly, identifying trends and actionable insights.
• Ensure proper tracking and attribution (UTMs, pixels, offline conversions, Salesforce/Marketo sync).
• Manage and QA all campaign builds following standardized naming conventions and governance frameworks.

Requirements

• 5–8 years of experience managing paid media programs in B2B SaaS, fintech, or e-commerce environments.
• Deep hands-on expertise in the breadth of DemandGen and Acquisition and across ad unit types in Google Ads, LinkedIn Ads, and Meta Ads (other platforms like YouTube, Reddit, Quora, and programmatic are a plus).
• Proven success optimizing campaigns for pipeline, ROI, and LTV:CAC efficiency.
• Strong analytical skills; comfortable using Excel/Sheets, Looker, Tableau, or GA4 to analyze campaign data.
• Experience with marketing automation and CRM systems (Marketo, HubSpot, Salesforce).
• Exceptional project management and attention to detail — able to run multiple campaigns simultaneously.
• Excellent communicator who can translate performance data into actionable business insights.