Manager, Growth Marketing - Go-To-Market at PlayStation | London, UK

Manager, Growth Marketing - Go-To-Market

London, UK (Hybrid)

Salary Not AvailableManager

Posted 3 weeks ago

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Job Summary

Own the end-to-end orchestration and governance of global digital campaigns, coordinating cross-functional teams, agencies and regional partners to deliver high quality, on-time activations with scalable creative systems.

Campaign execution ownership: end-to-end briefing through post-campaign review across Store, Plus and Direct.
Operational excellence: standardisation, automation and KPI-led delivery with strong governance.
Cross-functional collaboration: partners with Creative, Media, Analytics and external agencies to drive templates, QA, localisation and performance improvements.

Job Description

Responsibilities

Lead, coach and develop a team responsible for campaign delivery across Store, Plus and Direct.
Set priorities, allocate resources and ensure delivery against business objectives.
Foster a collaborative, high-performing culture focused on operational excellence and continuous improvement.
Support career development, performance management and mentoring across the team.
Own the end-to-end orchestration of digital marketing campaigns from briefing through to launch and post-campaign review.
Ensure campaigns are delivered on time, within scope and to the highest quality standards across all customer touchpoints.
Oversee campaign planning, asset readiness, localisation, QA and launch governance.
Manage multiple concurrent campaigns across global and regional stakeholders.
Drive creative planning and optimisation across campaign execution.
Champion scalable creative frameworks, templates and best practices to improve campaign performance and operational efficiency.

Requirements

Significant experience leading digital campaign delivery, marketing operations or go-to-market execution.
Previous experience managing and developing high-performing teams.
Strong background delivering large-scale digital campaigns across multiple channels.
Experience working with creative production, asset management and campaign operations.
Excellent stakeholder management skills across cross-functional and international teams.
Strong organisational skills with the ability to prioritise multiple complex workstreams.
Experience managing external agencies and production vendors.
Comfortable operating within a fast-paced, matrixed organisation.
Strong understanding of campaign measurement, optimisation and continuous improvement.

Preferred

Experience within gaming, entertainment, technology or digital subscription businesses.
Familiarity with digital commerce platforms and subscription products.
Experience supporting creative operations at scale.
Exposure to localisation, dynamic creative optimisation (DCO) or template-based campaign production.
Understanding of CRM, paid media and digital marketing ecosystems.