Genpact

Manager - Digital Analytics

Danbury, CT (On-site)

Ready to build the future with AI? At Genpact, we don’t just keep up with technology—we set the pace. AI and digital innovation are redefining industries, and we’re leading the charge. Genpact’s AI Gigafactory, our industry-first accelerator, is an example of how we’re scaling advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. From large-scale models to agentic AI, our breakthrough solutions tackle companies’ most complex challenges. If you thrive in a fast-moving, innovation-driven environment, love building and deploying cutting-edge AI solutions, and want to push the boundaries of what’s possible, this is your moment. Genpact (NYSE: G) is an advanced technology services and solutions company that delivers lasting value for leading enterprises globally. Through our deep business knowledge, operational excellence, and cutting-edge solutions – we help companies across industries get ahead and stay ahead. Powered by curiosity, courage, and innovation, our teams implement data, technology, and AI to create tomorrow, today. Get to know us at genpact.com and on LinkedIn, X, YouTube, and Facebook. Inviting applications for the role of Manager, Digital Analytics In this role, the candidate would be responsible for developing and executing data-driven insights and digital strategies that support value and access initiatives aligned with overall business objectives. The role involves tracking and analysing HCP digital engagement across various channels, third-party platforms, and social media data sources. The candidate will transform complex data into actionable insights that support strategic decision-making and identify data-driven opportunities to optimize digital strategies. Responsibilities Lead digital analytics initiatives by leveraging deep expertise in U.S. healthcare datasets to evaluate key therapeutic areas and assess engagement efforts, generating actionable insights aligned with market strategy. Integrate and analyse multi-source digital and omnichannel engagement data to evaluate campaign performance, optimize activity, and improve engagement & promotion strategies. Translate complex digital engagement metrics into clear insights and recommendations for commercial, marketing, and field teams. Partner with cross-functional stakeholders to align digital analytics outputs with brand, sales, and market access strategies. Ensure data quality, consistency, and governance across all digital analytics reporting and insight-generation efforts. Develop reporting solution for digital analytics tracking HCP engagement and Interaction, Digital & NBA performance. ~3-4 years’ Experience in Digital Strategy, Third-Party analysis and Data Modelling. Qualifications we seek in you! Minimum Qualifications Bachelors in Pharma/Technology 5+ years of experience in U.S. healthcare analytics, including pharmaceuticals, digital analytics along with Market Mix model, Omni & NBA analytics. Knowledge on Generative AI Proficient in SQL, R. Strong knowledge of U.S. Pharma datasets: Veeva Call & Email Activity, Adobe Email Activity, Vendor Partner, OMD, IQVIA AIM XR, Suggestion & Recommendation data. Preferred Qualifications/ Skills Knowledge of SQL is preferred Knowledge of data visualization tools (Power BI, Tableau) and R is preferred. Excellent MS Office Skills. Strong analytical, problem-solving skills, and technical aptitude. Expert verbal and written communication skills High degree of energy & execution and client connect experience is a “Must” Ability to work in a global environment Good analytical and problem-solving skills Good interpersonal skills Why join Genpact? Lead AI-first transformation – Build and scale AI solutions that redefine industries Make an impact – Drive change for global enterprises and solve business challenges that matter Accelerate your career—Gain hands-on experience, world-class training, mentorship, and AI certifications to advance your skills Grow with the best – Learn from top engineers, data scientists, and AI experts in a dynamic, fast-moving workplace Committed to ethical AI – Work in an environment where governance, transparency, and security are at the core of everything we build Thrive in a values-driven culture – Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress Come join the 140,000+ coders, tech shapers, and growth makers at Genpact and take your career in the only direction that matters: Up. Let’s build tomorrow together. The approximate annual base compensation range for this position is $120,000 to $130,000. The actual offer, reflecting the total compensation package plus benefits, will be determined by a number of factors which include but are not limited to the applicant’s experience, knowledge, skills, and abilities; geographic location; and internal equity. Location-based Roles Danbury, CT area candidates are eligible for this role only.” Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation. Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a 'starter kit,' paying to apply, or purchasing equipment or training.